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WEEK 40 OPERATIONS REPORT
Report date • Oct 2, 2026
40
Open the Week 40 report
Earlier weeksWeek 39Week 38Week 37Week 36
WEEK 39 SALES
Elder Mac own account • Monday to Sunday
UK
£55,966
▲ 7.8% WoW
2,807 units ▲ 8.5% WoW
Week 38: £51,901
£0£35k£70kElder Mac, week 27: £364Elder Mac, week 28: £766Elder Mac, week 29: £12,258Elder Mac, week 30: £33,153Elder Mac, week 31: £36,196Elder Mac, week 32: £47,062Elder Mac, week 33: £55,914Elder Mac, week 34: £60,569Elder Mac, week 35: £59,274Elder Mac, week 36: £62,339Elder Mac, week 37: £57,431Elder Mac, week 38: £51,901Elder Mac, week 39: £55,966£56kW27W33W39
Weeks 27 to 39, 2026
Elder Mac
US
$10,849
▼ 3.8% WoW
393 units ▼ 6.9% WoW
Week 38: $11,278
$0$10k$20kElder Mac, week 27: $0Elder Mac, week 28: $68Elder Mac, week 29: $886Elder Mac, week 30: $819Elder Mac, week 31: $796Elder Mac, week 32: $1,072Elder Mac, week 33: $2,733Elder Mac, week 34: $4,316Elder Mac, week 35: $7,545Elder Mac, week 36: $7,683Elder Mac, week 37: $12,986Elder Mac, week 38: $11,278Elder Mac, week 39: $10,849$11kW27W33W39
Weeks 27 to 39, 2026
Elder Mac
HIGH LEVEL
Week 39 in five lines
  • Elder Mac UK sales £55,966 in week 39, up 7.8% on week 38.
  • Elder Mac US sales $10,849, down 3.8% on week 38.
  • UK own FBA is 65% in stock today and 93% once Batch 14 is sent in. US is 30% today and 94% after Batch 14 and the inbound shipment.
  • 4 UK FBA shipments totalling 27,318 units are with Burnside or on their way to Amazon.
  • Top UK line by units: Anti Mould Paint, 500ml, 200 units. Top US line: Clear Gloss Flawless Lacquer Spray, 2 x 13.5fl. oz, 75 units.
UK in stock is 65% today and 93% once Batch 14 lands.
£0£35k£70kElder Mac, week 27: £364Elder Mac, week 28: £766Elder Mac, week 29: £12,258Elder Mac, week 30: £33,153Elder Mac, week 31: £36,196Elder Mac, week 32: £47,062Elder Mac, week 33: £55,914Elder Mac, week 34: £60,569Elder Mac, week 35: £59,274Elder Mac, week 36: £62,339Elder Mac, week 37: £57,431Elder Mac, week 38: £51,901Elder Mac, week 39: £55,966£56kW27W33W39
UK weekly sales 2026, Elder Mac
Elder Mac
113
SKUs in stock now, of 174
184
after Batch 14, of 198
↑ Up 71 SKUs with Batch 14, incl. new products
TOP 5 UK, WEEK 39
By units sold • Elder Mac
  • 1Anti Mould Paint, 500ml200 units▼8%£3,198
  • 2Stain Blocker Spray, 400ml147 units▲15%£1,557
  • 3Radiator Spray Paint, 400ml144 units▲58%£1,727
  • 4Damp Seal, 500ml119 units▲125%£1,903
  • 5Flawless Lacquer Spray, 400ml105 units▲84%£1,259
TOP 5 US, WEEK 39
By units sold • Elder Mac
  • 1Clear Gloss Flawless Lacquer Spray, 2 x 13.5fl. oz75 units▼6%$1,649
  • 2Paint & Varnish Stripper Spray, 2 x 500ml69 units▲44%$1,862
  • 3Clear Matte Flawless Lacquer Spray, 2 x 13.5 Fl Oz47 units▼11%$1,034
  • 4Clear Satin Flawless Lacquer Spray, 2 x 13.5 Fl Oz32 units▼29%$704
  • 5Clear Gloss Flawless Lacquer Spray, 6 x 13.5 Fl Oz28 units▲250%$1,316
Polar Reporting • built 1 Oct 2026, 13:50