Week 41 Operations Report

Friday 9 October 2026 · Prepared by Kay

Elder Mac UK sales, week 41
£79,917▲25.0%
4,388 units sold ▲36.2%
Week 40: £63,944 · 3,221 units
Elder Mac US sales, week 41
$12,017▲26.4%
482 units sold ▲36.5%
Week 40: $9,507 · 353 units
Elder Mac UK weekly sales
£0£40k£80kW27W34W41
Elder Mac US weekly sales
$0$7.5k$15kW28W35W41

Elder Mac own account. Weeks run Monday to Sunday.

Kay's KPIs

MetricTargetActualTrendCommentary / action
Elder Mac Buy Box share UKW41≥ 95%79.9%▲0.2 ptsvs Week 40: 79.7%88% on continuing lines, 80% overallRange control
Elder Mac Buy Box share USW41≥ 95%46%▲6 ptsvs Week 40: 40%47% on continuing lines, 46% overall
Inbound shipments on timeW41≥ 95%88.9%▼1.1 ptsvs Week 40: 90%8 of 9 UK shipments on timeFBA Status Check
SEO milestone completedW41≥ 100%100%▲9.3 ptsvs Week 39: 90.7%209 of 209 UK listings reflecting, 19 confirmed 5 OctTimeline sheet
Main renders completedW41≥ 100%41.9%▲25.6 ptsvs Week 40: 16.3%18 of 43 approved by Polar, all 43 done by eVTimeline sheet
Image stack completedW41≥ 100%16.3%▲9.3 ptsvs Week 40: 7%7 of 43 approved by Polar, 17 done by eVTimeline sheet
UK: 45 of 239 live listings without the Buy Box ▼2.2% vs Week 40: 46 of 227

Tracked UK listings live on Amazon where Elder Mac does not hold the Buy Box, from the 9 October live stock check. 7 Priority, 3 Growth, 26 Discontinued.

SKUProductTagBuy Box with
1573Dampseal White Water Based 5 LitreB0FBXBFT7SPriorityPattern
1253-6Direct to Rust Metal Paint Satin Anthracite 400ml (Pack of 6)B0DP35BZSHPriorityPattern
1372-1Direct to Rust Metal Paint Satin Silver 400ml (Pack of 1)B0BNLKP715PriorityPattern
4000052LeakSeal Black 1 LitreB07PVJ61ZHPriorityPattern
3000329LeakSeal Clear 500mlB07L6QWZ1WPriorityPattern
4000051LeakSeal Grey 1 LitreB07PWDBR4SPriorityPattern
1336-1Radiator Spray Paint Matt Black 400ml (Pack of 1)B0B7RX4RQGPriorityPattern
1355Stain Block Paint Matt White 500mlB0BFX4ST3MGrowthPattern
1256-2Stain Block Spray White 400ml (Pack of 2)B09TTKQ266GrowthPattern
XK-14RB-LTPNTapeseal Black 4 x 5ftB089DL1GMBGrowthPattern
1404Concrete Stain Light Grey 5 LitreB0BYFDB11LPattern
1235De-icer Clear 500ml (Pack of 1)B09MS4ZXHSPattern
2514893De-icer Clear 500ml (Pack of 2)B081TB1B1ZPattern
1235-6De-icer Clear 500ml (Pack of 6)B0CHFCK3R3Pattern
1560Garage Floor Paint - Water Based Light Grey 5 LitreB0DP4ZQQXBPattern
4000061Garden Sprayer 5 LitreB07Q28TXS5Pattern
1407Patio Paint Cream 5 LitreB0BZ923DJHPattern
1247Patio Paint Dark Grey 5 LitreB09SJ3RNYCPattern
1249Patio Paint Light Grey 5 LitreB09SJ52RR4Pattern
1448Anti Mould Paint Magnolia 500mlB0D33R8Q6GDiscontinuedPattern
1446Anti Mould Spray Clear 500ml (Pack of 1)B0D67DZQ9MDiscontinuedPattern
1305Brick Sealer Clear 5 LitreB09YVCSM7ZDiscontinuedPattern
1197Dampseal Matt Magnolia 2.5 LitreB09GG7DJQ3DiscontinuedPattern
1474Dampseal Satin Magnolia 1 LitreB0D4MCWKRGDiscontinuedPattern
1475Dampseal Satin Magnolia 2.5 LitreB0D4MGQN7ZDiscontinuedPattern
1473Dampseal Satin Magnolia 500mlB0D4MDW67JDiscontinuedPattern
1471Dampseal Satin White 1 LitreB0D4MFMBP2DiscontinuedPattern
1575Dampseal Magnolia Water Based 1 LitreB0FBX9Z87MDiscontinuedPattern
1576Dampseal Magnolia Water Based 2.5 LitreB0FBX882SWDiscontinuedPattern
1574Dampseal Magnolia Water Based 500mlB0FBXB6KKSDiscontinuedPattern
1234FeltSeal Black 2.5 LitreB09MJGR9KSDiscontinuedPattern
4000078FeltSeal Clear 500mlB07RSXWGQ5DiscontinuedPattern
3222222FeltSeal Grey 1 LitreB07YWZPZ27DiscontinuedPattern
3111111FeltSeal Grey 500mlB07YWYXB2YDiscontinuedPattern
1463Flawless Lacquer Clear Satin 2.5 LitreB0D671LQVTDiscontinuedPattern
5142000Garage Floor Paint White 5 LitreB07Z7VNV4LDiscontinuedPattern
3000330LeakFix Fibred Roof Coating Grey 500mlB07L6NT463DiscontinuedPattern
3000331LeakFix Fibred Roof Coating Black 500mlB07L6PRNHGDiscontinuedPattern
3000332LeakSeal White 500mlB07L6R7S2DDiscontinuedPattern
1411Patio Paint Cream 2.5 LitreB0BZ56C11JDiscontinuedPattern
1410Patio Paint Light Grey 2.5 LitreB0BZ57CFM3DiscontinuedPattern
1511Shed Roof Paint Clear 5 LitreB0D6RY93VNDiscontinuedPattern
1513Stain Block Paint Matt Magnolia 1 LitreB0D794MFS3DiscontinuedPattern
1512Stain Block Paint Matt Magnolia 500mlB0D796KVN8DiscontinuedPattern
1477Stain Block Paint Satin White 1 LitreB0D4MK7LQ6DiscontinuedPattern
US: 28 of 51 live listings without the Buy Box ▲16.7% vs Week 40: 24 of 40

Tracked US listings live on Amazon where Elder Mac does not hold the Buy Box, from the 9 October live stock check. 11 Priority, 7 Growth, 3 Discontinued.

SKUProductTagBuy Box with
1129-2Polar Black Leak Fix Spray - 2 x 13.5fl. ozB09SZDZ3FTPriorityPattern
1129-6Polar Black Leak Fix Spray - 6 x 13.5fl. ozB0CV5PS4RLPriorityPattern
91-0HKU-4351Polar Clear Gloss Flawless Lacquer Spray - 2 x 13.5fl. ozB084HFCXQ3PriorityPattern
1128-2Polar Clear Leak Fix Spray - 2 x 13.5fl. ozB09SZF2K6CPriorityPattern
1128-6Polar Clear Leak Fix Spray - 6 x 13.5fl. ozB0CHFDLP2TPriorityPattern
1250-6Polar Clear Satin Flawless Lacquer Spray - 6 x 13.5 Fl OzB0C2QBXTK7PriorityPattern
1235-6Polar De-Icer Spray for Car Windshield - 6 x 17 ozB0CHFCK3R3PriorityPattern
1030-6Polar Gloss Black Direct to Rust Spray Paint - 6 x 13.5fl ozB0C7D1QH6ZPriorityPattern
1484-6Polar Paint & Varnish Stripper Spray - 6 x 500mlB0D5RNTM2BPriorityPattern
1117-4Polar Satin Black Direct to Rust Spray Paint - 4 x 13.5fl ozB0D3Q946LRPriorityPattern
2514893Polar Windshield De-Icer Spray 2 x 17ozB081TB1B1ZPriorityPattern
1566Leakfix Waterproofing Sealant 1 QuartB0FBXCCSGZGrowthPattern
XK-14RB-LTPNPolar Black Waterproof Tape Seal - 4" x 5ftB089DL1GMBGrowthPattern
1443Polar TapeSeal Black - 2" x 5 ftB0CRF2CQTGGrowthPattern
1444Polar TapeSeal Black - 5" x 5 ftB0CRDZGM1SGrowthPattern
1516Polar TapeSeal Clear - 2" x 5 ftB0D7MWCVNJGrowthPattern
1383Polar TapeSeal Clear - 4" x 5 ftB0BT25RPRWGrowthPattern
1517Polar TapeSeal Clear - 5" x 5 ftB0D7MZ8TG9GrowthPattern
1149B096S3XG2NFlipsters
4000061-2Garden Sprayer Pack of 2B0GJD811CNPattern
1247Patio Paint 5L - Dark GreyB09SJ3RNYCPattern
1249Patio Paint 5L - Light GreyB09SJ52RR4Pattern
1039-2Polar Metallic Silver Spray Paint - 2 x 400mlB09VXXFKJ8Pattern
1039-6Polar Metallic Silver Spray Paint - 6 x 400mlB0C2J9FHNDPattern
4000061Polar Premium Pump Action Garden Sprayer - 5 Litre - Pack of 1B07Q28TXS5Pattern
3000329B07L6QWZ1WDiscontinuedPattern
1567B0FBXBHPBMDiscontinuedPattern
1565Leakfix Waterproofing Sealant 500mlB0FBX8RTDXDiscontinuedPattern

From the Performance Workspace, Operations.

Amazon UK FBA updates

Units 1,712 · Boxes 387 · Lines 12

Going to Amazon EUK5 (Peterborough), 12 SKUs. Burnside collects it on Mon 12 Oct at 9am, on one lorry with WB02. Together they fill 9 pallets (4,026 kg).

Collection booked

Units 576 · Boxes 74 · Lines 4

Going to Amazon LXY4, 4 SKUs. Burnside collects it on Mon 12 Oct, on one lorry with WB01 (9 pallets). Case open with Amy to double check WB01, as it is water based.

Collection booked

Units 1,019 · Boxes 263 · Lines 12

Water based. Going to Amazon LXY4, 12 SKUs. Burnside collects it on Mon 12 Oct, on one lorry with SV02 (9 pallets). Case open with Amy to double check it, as it is water based.

Collection booked

Units 536 · Boxes 64 · Lines 3

Water based. Going to Amazon EUK5 (Peterborough), 3 SKUs. Burnside collects it on Mon 12 Oct at 9am, on one lorry with SV01. Together they fill 9 pallets (4,026 kg).

Collection booked

Units 3,143 · Boxes 558 · Lines 11

Plan sent to Burnside on 8 Oct. Going to Amazon XLP1, 11 SKUs, delivery window 18 to 25 Oct. The old EVE014 is merged into it. Dampseal White 500ml (4000005) was taken out, as it moves to its new listing.

Sent to Burnside

Units 3,178 · Boxes 426 · Lines 6

Water based. Box labels sent to Burnside. Going to Amazon LBA4, 6 SKUs, delivery window 18 to 25 Oct (shipment FBA15MMW88MV). Masonry Black 1L and Concrete Stain Dark Grey 5L were moved in from SV02.

Labels sent

Units 2,553 · Boxes 443 · Lines 11

Burnside is relabelling 10 of the 11 SKUs to their new listings (new ASINs and new SKUs, e.g. 4000005-NEW2 and 1235-6-NEW), including the two Shed Roof Paint 2.5L 4 packs. Invisible Waterproof Sealer 600ml (1479) stays as it is. Box labels follow once the relabelling is done.

Relabelling

Amazon US FBA updates

Units 956 · Boxes 147 · Lines 8

Into Amazon CMH7, 8 SKUs (FBA19R1CD0S0). Still receiving: 836 of 956 units checked in, 120 to go, no change since 7 Oct. Delivery window 4 to 10 Oct.

Receiving

Units 1,240 · Boxes 316 · Lines 7

Water based. Into Amazon HGR6, 7 SKUs (FBA19R12FGF5). Arrived 8 Oct, after the delivery window closed on 3 Oct. Still receiving: 1,233 of 1,240 units checked in, 7 to go (9 Oct).

Receiving
Oct09

No new US shipments this week

Nothing new sent to Amazon US since the two EVE002 shipments on 24 Sep. The next one, USAMZ-EVE003, goes once the delayed US container reaches Proxi in Cincinnati.

Waiting on container

Multi-Packs Sales, week 41

£439.94
Sales
6
Units
4 of 21
Listings sold

Total since launch: £2,359.66 from 34 units, weeks 34 to 41

Top 3 since launch, by units
1. Clear Felt Seal 500ml pack of 12 (9)
2. Grey Felt Seal 1 Litre pack of 8 (6)
3. LeakFix Liquid Rubber Grey 500ml pack of 12 (5)

Units sold by listing, week 41

Share of sales

Grey Felt Seal 1 Litre pack of 8: £159.98 (36%) Clear Felt Seal 500ml pack of 12: £119.98 (27%) LeakFix Fibred Roof Coating Black 2.5 Litre pack of 4: £99.99 (23%) White Damp Seal 500ml Satin pack of 12: £59.99 (14%)
Sales by listing, full report (21 listings)

Every multipack ASIN checked against the Elder Mac weekly sales import, week 41. Listings with no sales in the week do not appear in the export, so they show as zero here.

ListingSKUASINUnitsSales
Premium Grey Felt Seal 1 Litre (Pack of 8)SKU 3222222-8 · B0H8Y11KH93222222-8B0H8Y11KH92£159.98
Premium Clear Felt Seal 500ml (Pack of 12)SKU 4000078-12 · B0H8XTD3MF4000078-12B0H8XTD3MF2£119.98
LeakFix Fibred Roof Coating Black 2.5 Litre (Pack of 4)SKU 1194-4 · B0HCBFMMBM1194-4B0HCBFMMBM1£99.99
Polar White Damp Seal Paint 500ml Satin (Pack of 12)SKU 1470-12 · B0HCBHZXL21470-12B0HCBHZXL21£59.99
Polar White Damp Seal Paint 1 Litre Matt (Pack of 8)SKU 4000006-8 · B0HC9XTH2G4000006-8B0HC9XTH2G0£0
Premium Black Felt Seal 2.5 Litre (Pack of 4)SKU 1234-4 · B0HCBMMKZD1234-4B0HCBMMKZD0£0
Premium Black Felt Seal 500ml (Pack of 12)SKU 4000057-12 · B0HCBHKHS74000057-12B0HCBHKHS70£0
Premium Clear Felt Seal 1 Litre (Pack of 8)SKU 4877200-8 · B0HCB9VBNR4877200-8B0HCB9VBNR0£0
Premium Grey Felt Seal 500ml (Pack of 12)SKU 3111111-12 · B0HCBBLZP43111111-12B0HCBBLZP40£0
LeakFix Liquid Rubber Grey 500ml (Pack of 12)SKU 3000330-12 · B0H8Y1QV5V3000330-12B0H8Y1QV5V0£0
LeakFix Fibred Roof Coating Grey 1 Litre (Pack of 8)SKU 4000051-8 · B0HCB52CCT4000051-8B0HCB52CCT0£0
LeakFix Fibred Roof Coating Black 1 Litre (Pack of 8)SKU 4000052-8 · B0H8Y2ZW6P4000052-8B0H8Y2ZW6P0£0
LeakFix Liquid Rubber Clear 500ml (Pack of 12)SKU 3000329-12 · B0H8Y13KQ93000329-12B0H8Y13KQ90£0
LeakFix Fibred Roof Coating Grey 2.5 Litre (Pack of 4)SKU 1195-4 · B0HC9SQWNJ1195-4B0HC9SQWNJ0£0
Direct to Rust Gloss Black 400ml (Pack of 12)SKU 1030-12 · B0HC9TCYCL1030-12B0HC9TCYCL0£0
Premium Black Felt Seal 1 Litre (Pack of 8)SKU 4000058-8 · B0H8Y378VD4000058-8B0H8Y378VD0£0
Premium Grey Felt Seal 2.5 Litre (Pack of 4)SKU 1233-4 · B0H8Y7PNLP1233-4B0H8Y7PNLP0£0
Polar Anti Mould Paint White 500ml (Pack of 12)SKU 1368-12 · B0HM39X26H1368-12B0HM39X26H0£0
Polar Anti Mould Paint White 1 Litre (Pack of 8)SKU 1347-8 · B0HM3HQLFD1347-8B0HM3HQLFD0£0
Shed Roof Paint Anthracite 2.5 Litre (Pack of 4)SKU 1340-4 · B0HM3JZ9PS1340-4B0HM3JZ9PS0£0
Shed Roof Paint Clear 2.5 Litre (Pack of 4)SKU 1580-4 · B0HM3PCG5Y1580-4B0HM3PCG5Y0£0
21 listings, 4 with sales6£439.94

Prime Day, 6 and 7 October

£28,613
UK sales, +50%
$5,472
US sales, +66%
1,615 · 239
Units, UK · US
Tue 6 OctWed 7 OctNormal dayUplift
UK sales£13,433£15,180£9,562+50%
UK units772843490+65%
US sales$2,777$2,695$1,650+66%
US units12111862+93%

Normal day = average of 29 Sep to 5 Oct. Elder Mac sales from Seller Central Business Reports.

Discounts brought the average price per unit down to £17.72 (UK) and $22.90 (US), from £19.50 and $26.61.

Wed 7 Oct was a record day in the UK (Lucas, 8 Oct), even with Pattern running its own Prime deals, which took our UK Buy Box down to 64.4%.

Additional Multi-Packs Listings

Amber

Multi-Packs Listings

  • 4 new multipack listings live 6 Oct: 2 sending now, 2 next shipment, Line Marker not sending
    MultipackQtyStatus
    Shed Roof Paint Anthracite 2.5L (Pack of 4)B0HM3JZ9PS15Sending, EVE014
    Shed Roof Paint Clear 2.5L (Pack of 4)B0HM3PCG5Y15Sending, EVE014
    Anti Mould Paint White Matt Water Based 1 Litre (Pack of 8)B0HM3HQLFDNext shipment
    Anti Mould Paint White Matt Water Based 500ml (Pack of 12)B0HM39X26HNext shipment
    Line Marker White Paint 2.5 Litre (Pack of 4)Not sending
  • Line Marker 4-pack not sent: the single packs are selling faster

Owner Kay Waiting on eVenturing

  • 17 live multipacks stay as permanent SKUs, Rida reviews them on Wed 21 Oct
    • Polar White Damp Seal Paint 1 Litre Matt (Pack of 8)
    • Polar White Damp Seal Paint 500ml Satin (Pack of 12)
    • Premium Black Felt Seal 2.5 Litre (Pack of 4)
    • Premium Black Felt Seal 500ml (Pack of 12)
    • Premium Clear Felt Seal 1 Litre (Pack of 8)
    • Premium Grey Felt Seal 1 Litre (Pack of 8)
    • Premium Grey Felt Seal 500ml (Pack of 12)
    • LeakFix Fibred Roof Coating Black 2.5 Litre (Pack of 4)
    • LeakFix Liquid Rubber Grey 500ml (Pack of 12)
    • LeakFix Fibred Roof Coating Grey 1 Litre (Pack of 8)
    • LeakFix Fibred Roof Coating Black 1 Litre (Pack of 8)
    • LeakFix Liquid Rubber Clear 500ml (Pack of 12)
    • LeakFix Fibred Roof Coating Grey 2.5 Litre (Pack of 4)
    • Direct to Rust Gloss Black 400ml (Pack of 12)
    • Premium Clear Felt Seal 500ml (Pack of 12)
    • Premium Black Felt Seal 1 Litre (Pack of 8)
    • Premium Grey Felt Seal 2.5 Litre (Pack of 4)
Amber4 new live

Weekly meeting with Kazim

Oct08

US container

Now at Moraine, Ohio, waiting to leave for Cincinnati (forwarder, 8 Oct). Still no delivery date.

Delayed
Oct06

Replenishment order with eVenturing

Reviewed line by line. Rule: priority lines under 60 days of cover get topped up to about 3 months. 3 missed new listings (incl. Dampseal 2.5 Litre) go on EVE040.

Tue 6 Oct

eVenturing follow up

Oct09

New listings and render reviews

New listing checks sent to Lucas on 9 Oct: 6 of 32 new UK listings complete (render, infographics, bullets, Brand Story and A+), 0 of 21 multipacks. The rest are mostly waiting on their offer going live or on Brand Story and A+.

Multipack fixes flagged: Damp Seal packs of 8 and 12 show Felt Seal infographics, Felt Seal Black 500ml pack of 12 shows the Clear label, LeakFix Liquid Rubber Clear 500ml pack of 12 shows a single tin.

Lucas uploaded the Line Marker renders and image stacks on 9 Oct and adds them to ads once live. Old A+ stays, new SKUs get premium A+. Brand story needs the old modules from Anne.

Checked 9 Oct

BuyBox Action Plan

Context Where Pattern has over a month of stock and the Buy Box, a new listing of our own wins it back.

  • 8 new UK listings created, stock on EVE014
    ProductPriceQtyBoxes
    Leakfix Spray Clear 400ml (Pack of 1)SKU 1128-NEW · B0HM3HJBPG£12.9930050
    Dampseal Matt White 500mlSKU 4000005-NEW2 · B0HM7N2H8Y£15.9948040
    Dampseal Matt White 1 LitreSKU 4000006-NEW · B0HM3DTMDZ£21.9930438
    Dampseal Matt White 2.5 LitreSKU 1198-NEW · B0HM3HFSNG£36.9912030
    Dampseal Matt White 5 LitreSKU 1298-NEW · B0HM3DL7GK£54.995252
    De-icer Pack of 1SKU 1235-NEW · B0HM3KWVFZ£6.9936060
    De-icer Pack of 2SKU 2514893-NEW · B0HM3GC5SK£11.9925585
    De-icer Pack of 6SKU 1235-6-NEW · B0HM3KB22V£29.995252
    Total1,923407
  • Agreed Mon 5 Oct with Tom and eVenturing: new listings parent by parent. Water based Dampseal and Liquid Rubber dropped, Elder Mac wins those Buy Boxes
  • New ASINs created Tue 6 Oct. SDS submitted, expected to clear early next week
  • Burnside relabelling the 1,923 units with the new barcodes since 7 Oct
  • US: De-Icer and LeakFix Spray Clear new listings sent to Sam 5 Oct, waiting on his quantities and Rida's RRP check
  • 40 lines with 1+ month of Pattern stock and the Buy Box. 13 have Elder Mac stock (6 in stock now, 7 inbound), so start there

Next Burnside to finish relabelling, then box labels and send the stock in once the SDS clears.

Owner Kay Waiting on eVenturing

New listings sheet (Buy Box from Pattern)

Relabelling stock

Projects

Amber

Take the Buy Box back from Pattern

Context Pattern still sells its leftover stock on our listings. Target 95% Elder Mac.

  • UK 79.9% on Fri 9 Oct: Elder Mac holds 179 listings, Pattern 45. Back from 64.4% on Prime Day (7 Oct), last week 79.7%
  • Pattern still sells on 108 UK listings: wins the Buy Box on 45 and sits behind us on 63. It took back 2 since 8 Oct (Direct to Rust Satin Silver 400ml, Radiator Matt Black 400ml)
  • Of Pattern's 45 UK wins, Elder Mac has FBA stock on only 7. 10 more have stock at Burnside to send in
  • US 46.0% (23 of 50), down from 53.2% on 8 Oct: Pattern took 5 listings since 8 Oct and now wins 27. Elder Mac has FBA stock on only 2 of them, 11 more have 3PL stock
  • Amazon shows “Only N left” on 10 UK and 8 US listings Pattern wins, so those are close to running out
  • Rida changed discounts and is looking at price drops (7 Oct)

Owner Kay Waiting on eVenturing

Open the Pattern tab

Details

Over the last 30 days Pattern held the Buy Box longer on 81 of the 98 lines.

Latest update Pattern tab read Fri 9 Oct (UK 08:18, US 08:08).

Who holds the Buy Box (live listings)

CheckElder MacPatternElder Mac share
UK, 9 Oct1794579.9% (64.4% on 7 Oct)
US, 9 Oct232746.0% (53.2% on 8 Oct)

Pattern stock, 98 UK lines (Helium 10 estimate)

Buy Box withLinesPattern units
Pattern43~12,100
Elder Mac55~5,700
Total98~17,800
AmberUK 79.9% · US 46.0%
Amber

Pattern virtual bundles

Context Pattern sells Pack of 2 and Pack of 3 listings that ship its own single packs.

  • 8 Pattern-only bundle listings on our single packs
  • Tom (30 Sep): no point messaging Pattern, it is their stock to sell
  • Sales can't be tracked: orders land on the single packs, Helium 10 shows 0

Next Check them every week in the Friday report through the range control Buy Box read.

Owner Kay

Details

Latest update Emailed Tom, Rida and Naveen 29 Sep to 1 Oct with the bundle list and Helium 10 findings.

The 8 bundles (click to open the listing)

AmberMonitoring weekly
Amber

Pattern Evidence: Operations & Advertising

Context Evidence for our response to Pattern's reply to the breach letter.

  • Kay sent all the evidence to Naveen on 5 Oct: Advertising, Content, Operations and Supply Chain in one pack
  • 17 of 29 requests answered in full, 8 partly, 4 not
  • Weak points flagged: Batches 5 to 8 late, PO 120864 short shipped

Next Naveen to finish the financial position, then Cameron's legal review.

Owner Kay Waiting on Naveen

AmberSent to Naveen
Amber

eVenturing timelines

Context eVenturing's SEO, images, A+ and storefront work on the shared timeline sheet.

  • Image stacks 7 of 43 approved by Polar, 17 done by eVenturing, 5 overdue since 25 Sep
  • A+ template overdue (30 Sep), SEO overdue since 4 Sep
  • Main renders 18 of 43 approved, 6 uploaded. Kay asked Lucas on 8 Oct to mark uploads on the timeline

Next eVenturing to keep the timeline sheet current and email changes as they happen.

Owner Kay Waiting on eVenturing

Timeline sheet

Details

Render revisions still go batch by batch with only Hugo editing (Anne, 30 Sep). Tom: set deadlines, this is reminiscent of Pattern.

Latest update Mon 5 Oct: eVenturing agreed to update the timeline and send written Monday updates. US SEO uploaded 5 Oct.

AmbereV updated 5 Oct
Amber

LeakFix Liquid Rubber & Fibred Roof Coating

Context LeakFix moved to new packaging and added Black, 10L and 20L sizes.

  • 13 of 21 listings live, 6 fully done with new images, Brand Story and A+ (checks 9 Oct)
  • Not live yet: Liquid Rubber Black 2.5L, 5L and 10L, Clear and Grey 10L, Fibred Black 10L, Grey 5L and 10L
  • Pattern holds the Buy Box on 6 older LeakFix lines, we have no FBA stock on them. Stock for 3 (Fibred Black and Grey 1L, Liquid Rubber Clear 500ml) goes on Monday's EVE012 collection
  • Liquid Rubber Clear 1 Litre still £26.99 on 9 Oct, the drop to £21.99 is not live yet

Next eVenturing: offers live on the 8 missing sizes. Lucas: confirm ads.

Owner Kay Waiting on Rida and eVenturing

Details

New packaging in stock with new SEO, render and image stack.

Live: Liquid Rubber Black 1L, Grey 1L, 2.5L, 5L, Clear 500ml, 1L, 2.5L, 5L. Fibred Black 1L, 2.5L, 5L, Grey 1L, 2.5L.

Liquid Rubber Black 5L: 280 units checking in at Amazon, page not live yet.

Pattern wins: Fibred Black and Grey 1L and 500ml, LeakSeal White 500ml, Liquid Rubber Clear 500ml.

Tom asked for an ads plan on Liquid Rubber and the other new products.

Latest update Fri 9 Oct: new listing checks sent to Lucas. Liquid Rubber Black 2.5L and Fibred Grey 10L taken off EVE012 for Amazon's hazmat review.

AmberUploading
Amber

LeakFix Liquid Rubber White, US launch

Context Rida's research on adding White to our US LeakFix Liquid Rubber listing, sent to Tom and Kay on 8 Oct with the full deck.

  • Demand is strong: the core US market sells about 13.1K units and $1.11M a month, and White is 72% of that (about $805K and 9,100 units)
  • The Liquid Rubber brand holds about 52%, but new brands break in fast: SENVEN sells about 891 units a month with only 182 reviews
  • Recommend White 1 Litre at $27.99 and 5 Litre at $69.99, live by February 2027 for the spring RV season
  • Add White to our current listing so it starts with 3,061 ratings, and run PPC on RV roof coating terms. Watch the 4.1 star rating (category average 4.4)
  • Kay asked Rida (9 Oct) whether a White RV Roof Coating should launch alongside it

Next Tom to decide. Review the negative reviews before White joins the listing.

Owner Rida Waiting on Tom (decision)

AmberRecommendation to Tom
Amber

Website Q4 proposal

Context Website fixes before Q4 peak, separate from marketplace expansion.

  • 18 UK fixes and 17 US storefront steps
  • Designer: Aniruddh turned down 7 Oct (designs only, cannot build on Shopify). Final interview with Ravinder Singh today (9 Oct), still waiting on Amit
  • Affiliate links added to the website, all Buy on Amazon links live and active (8 Oct)
  • Bathroom Paint now live on the website, 4 sizes (8 Oct)
  • Tom and Naveen want a cost breakdown per part once the hire is chosen

Next Choose the hire, then send Tom and Naveen the proposal and cost.

Owner Kay Waiting on Designer hire

Open the proposal

Details

Website updates and fixes, kept separate from marketplace expansion (meeting 6 Oct). Sent to Tom on 1 Oct, to cover at WLM on 2 Oct.

UK website: 18 fixes, from the control sheet and adding the 25 new products and 17 multi-packs, through TDS and SDS, a coverage calculator, SEO and live chat. Add-ons: UGC videos, star ratings, tracking website sales on Amazon.

US storefront: 17 steps, from setting up the US market in Shopify and matching Amazon.com prices to US safety datasheets and Prop 65.

Latest update Fri 9 Oct: final interview with Ravinder Singh. Waiting on Amit.

AmberHiring
Amber

Marketplace expansion UK

Context Selling off Amazon in the UK.

  • Shopify and B&Q go live second week of January 2027 (Tom agreed 6 Oct)
  • Phase 1 = Tom's content and commercial priorities, the rest in phases 2 and 3
  • Discontinued lines with stock go on Shopify and B&Q in Q1. Kazim shares their COGS with Rida on Mon 12 Oct
  • 51,690 units on 63 SKUs available from the warehouse and 3PL for launch, FBA stock untouched (sent to Tom 5 Oct)
  • Rida's D2C margin check (6 Oct): 5 SKUs lose money on both channels (the 100ml whites and De-Icer 1 x 500ml), 7 more on B&Q only, before ad spend
  • Phases 1 to 3 sent to Naveen 7 Oct, Rida to cover the SKUs not yet analysed

Next Tom: decide the stock split per channel and what to do with the loss-making SKUs. Rida's COGS to Naveen.

Owner Kay Waiting on Rida

Open the proposal

Details

Shopify and B&Q proposal, Rida working on margins.

AmberIn progress
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Marketplace expansion US

Context Selling off Amazon in the US.

  • US Shopify store launches alongside the UK in January, shipped from the 3PL
  • Walmart on hold until the website is fixed

Next Check whether the website needs extra US policies.

Owner Kay Waiting on Rida

Open the proposal (US)

AmberIn progress
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ATS stock to 3PL Proxi

Context Old US stock sits at 3 ATS warehouses with monthly charges.

  • Ladson: 1,693 boxes on 4 SKUs still unsellable pending test. Catherine never got the samples, ATS checking the tracking
  • Cincinnati: small lots available, 250 Floor & Garage Light Grey 5L in quarantine
  • Plan: quote to move the unsellable stock to Proxi, the rest to Amazon if needed
  • Kazim sent Sam the usable old 3PL stock list (9 Oct). Once agreed, eVenturing raises USAMZ-EVE004-Oct'26 from it

Next Joe to confirm the stock list, Kazim to get the Proxi quote. Tom to decide on the unsellable stock.

Owner Kay Waiting on ATS

Details

ATS sent stock reports for Ladson and Cincinnati on 29 Sep. Fairfield still to come.

Latest update Wed 7 Oct: waiting on Joe.

AmberCosting
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Dashboard fixes and reporting

Context Weekly reporting for Tom on d1, the ops report and Kay's KPIs.

  • Dashboard WLM: centralised reporting, all reports added
  • Each person sends their report to Kay on Friday, ready for Monday
  • This week (Fri 9 Oct): Calvin's and Kay's reports in
  • Kay adding week over week and an advertising tab to the reporting dashboard (eVenturing ask, 6 Oct)
  • BSR tracker (Jan 2025 to now) shared with Rida, Kazim and Tom, and the Range Control password sent to Tom (5 Oct)

Next Rest of the team to send their reports today, ready for Monday.

Owner Kay

AmberIn progress
Green

Range Control dashboards

Context Daily stock, BSR, Pattern Buy Box and RAG views for Kazim, Rida and Tom, UK and US.

  • All four pages update automatically every weekday from the daily stock export and the 08:00 Buy Box read
  • Today: UK 38,523 units on 202 ASINs, US 2,962 units on 22 ASINs

Next Load the stock export every weekday so the pages stay daily.

Owner Kay

Details

Latest update 9 Oct: Pattern tab added (8 Oct) with a history log of every change since 23 Sep.

GreenUpdated daily
Amber

FBA shipment issues

Context Open issues at Amazon and Burnside that block stock or listings.

  • 4 open: barcode, water based check in, expiry removals, SKU 1129 relabel, no updates yet (9 Oct)
  • Damp Seal barcode solved by the new ASIN, Masonry Black still blocked
  • Expiry: Amazon reads the batch code as the expiry date

Next eVenturing to escalate the barcode case and find the EVE010 water based stock.

Owner Kay

Details

Latest update Fri 9 Oct: no updates yet on any of the 4 issues.

  • Escalating Barcode fixes: Damp Seal White and Masonry Black 500mlTue 6 Oct: Amazon says fixed, nothing changes and the case closes. Damp Seal moves to a new ASIN, so only Masonry Black is still blocked. eVenturing to escalate if no reply in a couple of days.
  • eVenturing checking EVE010 water based: delivered, not checked inDelivered 24 Sep but not checked in on Amazon. eVenturing investigating, along with 1,400 Anti Mould 500ml units that have not checked in either (Tue 6 Oct).
  • Waiting on eVenturing Expiry removals on 2 SKUsAmazon reads the batch code as an expiry date. The tin states a 24 month shelf life. Tue 6 Oct: Amazon contact chasing, catalogue team checking both SKUs. Case ID 13294823292.
  • Relabel quoted SKU 1129: wrong barcodes on old stockAmazon removal return of LeakFix Black 400ml had Clear barcodes. Burnside received 113 of 133 units, relabel quoted £95.46. Chase Amazon for the other 20.
Amber4 open

Adhoc

Oct09

Website: new and updated product pages

New and updated pages on polarcoatings.co.uk (8 to 9 Oct). Prices match Amazon, copy mirrors the Seller Central listings and each size links to its Amazon listing.

5 pages live
Oct08

Bathroom Paint: one coat or two?

The tin says One Coat Coverage, but the Amazon bullets and infographics say 2 coats.

Anne confirmed 8 Oct: it is one coat coverage. Catherine put 1 to 2 coats on the back label for safety, so customers don't blame the paint if one coat isn't enough.

Keep One Coat Coverage as the USP, with 1 to 2 coats as the recommendation. The second coat is optional.

Owner Kay

Confirmed
Oct08

New colour listings approved

New colours go on separate listings marked Improved Colour Formula, with Vine and a launch coupon (Rida). 3PL stock in the old colours keeps selling on the old listings until Batch 15.

Not approved yet: waiting on Catherine's formulation tests. Anthracite is too light, TTI to darken it.

New SKUs and barcodes go to TTI by the end of this week so Kazim can order:

  • Kazim: order the approved SKUs
  • Seorge: barcodes
  • Anne: overlabels
  • eVenturing: listings and SDS
  • Rida: marketing plan
SKUProduct
Approved, cleared to order (Anne, 8 Oct): 11
1650Garage Floor Paint Water Based Dark Grey 5L
1651Garage Floor Paint Water Based Mid Grey 5L
1652Garage Floor Paint Water Based Light Grey 5L
1655Garage Floor Paint Solvent Based Dark Grey 5L
1656Garage Floor Paint Solvent Based Mid Grey 5L
1657Garage Floor Paint Solvent Based Light Grey 5L
1658Door Step Paint Dark Grey 750ml
1659Door Step Paint Light Grey 750ml
1661Anti Slip Floor Paint Solvent Based Dark Grey 5L
1662Anti Slip Floor Paint Solvent Based Mid Grey 5L
1663Anti Slip Floor Paint Solvent Based Light Grey 5L
Not approved yet: 11
1653Concrete Stain Dark Grey 5L
1654Concrete Stain Light Grey 5L
1664Decking Paint Dark Grey 5L
1665Decking Paint Light Grey 5L
1666Anthracite Masonry Paint 500ml
1667Wallguard Anthracite Masonry Paint 1L
1668Wallguard Anthracite Masonry Paint 2.5L
1669Wallguard Anthracite Masonry Paint 5L
1671Patio Paint Dark Grey 5L
1672Patio Paint Light Grey 5L
1673Patio Paint Mid Grey 5L
11 approved
Oct08

Amazon Affiliate links UK

Affiliate links added to the website, all Buy on Amazon links live and active (8 Oct).

IBAN added Wed 7 Oct, so affiliate earnings can now be paid out.

Owner Kay

Live on website
Oct08

Amazon Affiliate links US

US tax information still needs adding before the account can pay out.

Signed up for the US and links added to the product assortment sheet.

Owner Kay Waiting on Tom (tax information)

Needs tax information
Oct08

Amazon Attribution links

UK tracking links done for Anti Mould, Dampseal and Flawless (5 and 6 Oct), US links done 7 Oct, all sent to Florencia.

Bitly's free plan is used up (8 Oct). Kay to raise the upgrade with Tom; finance will need the monthly bill.

Open the Attribution links sheet

UK + US done
Oct05

Competitor test: 303 Marine Protectant

Tom asked to test 303 Marine Protectant against our Invisible Waterproofing Sealer.

Ordered on Amazon 5 Oct (303 Aerospace Protectant 16oz, £16.50) and delivered to Catherine on 6 Oct.

Results in about 10 days, around 18 Oct.

Owner Kay

Testing

Polar Coatings · Week 41 · Prepared by Kay, Friday 9 October 2026