Week 42 Operations Report

Friday 16 October 2026 · Prepared by Kay

Elder Mac UK sales, week 41
£79,917▲25.0%
4,388 units sold ▲36.2%
Week 40: £63,944 · 3,221 units
Elder Mac US sales, week 41
$12,017▲26.4%
482 units sold ▲36.5%
Week 40: $9,507 · 353 units
Elder Mac UK weekly sales
£0£40k£80kW27W34W41
Elder Mac US weekly sales
$0$7.5k$15kW28W35W41

Elder Mac own account. Weeks run Monday to Sunday.

Kay's KPIs

MetricTargetActualTrendCommentary / action
Elder Mac Buy Box share UKW41 Outdated≥ 95%79.9%▲0.2 ptsvs Week 40: 79.7%88% on continuing lines, 80% overallRange control
Elder Mac Buy Box share USW41 Outdated≥ 95%46%▲6 ptsvs Week 40: 40%47% on continuing lines, 46% overall
Inbound shipments on timeW41 Outdated≥ 95%88.9%▼1.1 ptsvs Week 40: 90%8 of 9 UK shipments on timeFBA Status Check
SEO milestone completedW41 Outdated≥ 100%100%▲9.3 ptsvs Week 39: 90.7%209 of 209 UK listings reflecting, 19 confirmed 5 OctTimeline sheet
Main renders completedW41 Outdated≥ 100%41.9%▲25.6 ptsvs Week 40: 16.3%18 of 43 approved by Polar, all 43 done by eVTimeline sheet
Image stack completedW41 Outdated≥ 100%16.3%▲9.3 ptsvs Week 40: 7%7 of 43 approved by Polar, 17 done by eVTimeline sheet
UK: 57 of 261 live listings without the Buy Box ▲23.9% vs Week 41: 46 of 227

Tracked UK listings live on Amazon where Elder Mac does not hold the Buy Box, from the 16 October live stock check. 6 Priority, 4 Growth, 27 Discontinued.

SKUProductTagBuy Box with
1370Anti Mould Paint White 5 LitreB0BLZNZF64PriorityPattern
1058-2Damp and Stain Block White 500ml (Pack of 2)B0C74P3DMJPriorityPattern
4000006Dampseal Matt White 1 LitreB07P56BWCTPriorityPattern
1198Dampseal Matt White 2.5 LitreB09GG6JCKXPriorityPattern
1573Dampseal White Water Based 5 LitreB0FBXBFT7SPriorityPattern
1128Leakfix Spray Clear 400ml (Pack of 1)B094W4Z9N4PriorityPattern
1355Stain Block Paint Matt White 500mlB0BFX4ST3MGrowthPattern
1256-6Stain Block Spray White 400ml (Pack of 6)B0C2JC5WCMGrowthPattern
XK-14RB-LTPNTapeseal Black 4 x 5ftB089DL1GMBGrowthPattern
1383Tapeseal Clear 4 x 5ftB0BT25RPRWGrowthPattern
B0GVZVPDRQPattern
B0GVZZ2TF8Pattern
B0GW1CLB3YPattern
B0HFDZ9NRMPattern
B0HFKTWRY4Pattern
1485Anti Mould Paint Spray Clear 400ml (Pack of 1)B0D679WKYLPattern
1405Concrete Stain Dark Grey 5 LitreB0BYFBR57DPattern
1235De-icer Clear 500ml (Pack of 1)B09MS4ZXHSPattern
2514893De-icer Clear 500ml (Pack of 2)B081TB1B1ZPattern
1235-6De-icer Clear 500ml (Pack of 6)B0CHFCK3R3Pattern
1542Decking Paint Dark Grey 5 LitreB0DP31YVNWPattern
1540Decking Paint Light Grey 5 LitreB0DP32V92CPattern
1562Garage Floor Paint - Water Based Dark Grey 5 LitreB0DP4Z95PCPattern
1400Garage Floor Paint Dark Grey 5 LitreB0BZ13PM3RPattern
4000061Garden Sprayer 5 LitreB07Q28TXS5Pattern
1407Patio Paint Cream 5 LitreB0BZ923DJHPattern
1247Patio Paint Dark Grey 5 LitreB09SJ3RNYCPattern
1249Patio Paint Light Grey 5 LitreB09SJ52RR4Pattern
1451Patio Paint Mid Grey 5 LitreB0D2RWPGCVPattern
1552Wood Primer White 500mlB0DP54FCL6Pattern
4000057FeltSeal Black 500mlB07PWXV93RDiscontinuedAmazon
1448Anti Mould Paint Magnolia 500mlB0D33R8Q6GDiscontinuedPattern
1507Anti-Slip Floor Paint Dark Grey 5 LitreB0D6S24CTFDiscontinuedPattern
1305Brick Sealer Clear 5 LitreB09YVCSM7ZDiscontinuedPattern
1197Dampseal Matt Magnolia 2.5 LitreB09GG7DJQ3DiscontinuedPattern
1474Dampseal Satin Magnolia 1 LitreB0D4MCWKRGDiscontinuedPattern
1475Dampseal Satin Magnolia 2.5 LitreB0D4MGQN7ZDiscontinuedPattern
1473Dampseal Satin Magnolia 500mlB0D4MDW67JDiscontinuedPattern
1471Dampseal Satin White 1 LitreB0D4MFMBP2DiscontinuedPattern
1472Dampseal Satin White 2.5 LitreB0D4MC8BVXDiscontinuedPattern
1576Dampseal Magnolia Water Based 2.5 LitreB0FBX882SWDiscontinuedPattern
4000078FeltSeal Clear 500mlB07RSXWGQ5DiscontinuedPattern
3222222FeltSeal Grey 1 LitreB07YWZPZ27DiscontinuedPattern
3111111FeltSeal Grey 500mlB07YWYXB2YDiscontinuedPattern
1463Flawless Lacquer Clear Satin 2.5 LitreB0D671LQVTDiscontinuedPattern
5142000Garage Floor Paint White 5 LitreB07Z7VNV4LDiscontinuedPattern
3000330LeakFix Fibred Roof Coating Grey 500mlB07L6NT463DiscontinuedPattern
3000331LeakFix Fibred Roof Coating Black 500mlB07L6PRNHGDiscontinuedPattern
3000332LeakSeal White 500mlB07L6R7S2DDiscontinuedPattern
1411Patio Paint Cream 2.5 LitreB0BZ56C11JDiscontinuedPattern
1410Patio Paint Light Grey 2.5 LitreB0BZ57CFM3DiscontinuedPattern
1510Shed Roof Paint Anthracite 5 LitreB0D6RYLD15DiscontinuedPattern
1509Shed Roof Paint Black 5 LitreB0D6S2Y5WZDiscontinuedPattern
1511Shed Roof Paint Clear 5 LitreB0D6RY93VNDiscontinuedPattern
1513Stain Block Paint Matt Magnolia 1 LitreB0D794MFS3DiscontinuedPattern
1512Stain Block Paint Matt Magnolia 500mlB0D796KVN8DiscontinuedPattern
1477Stain Block Paint Satin White 1 LitreB0D4MK7LQ6DiscontinuedPattern
US: 24 of 53 live listings without the Buy Box ▲166.7% vs Week 41: 9 of 22

Tracked US listings live on Amazon where Elder Mac does not hold the Buy Box, from the 16 October live stock check. 7 Priority, 7 Growth, 2 Discontinued.

SKUProductTagBuy Box with
1033-6Polar All Surface Primer Matt White - 6 x 13.5 Fl OzB0C2J96BRXPriorityPattern
1129-2Polar Black Leak Fix Spray - 2 x 13.5fl. ozB09SZDZ3FTPriorityPattern
1128-2Polar Clear Leak Fix Spray - 2 x 13.5fl. ozB09SZF2K6CPriorityPattern
1235-6Polar De-Icer Spray for Car Windshield - 6 x 17 ozB0CHFCK3R3PriorityPattern
1030Polar Gloss Black Direct to Rust Spray Paint - 2 x 13.5fl ozB08F7X8L14PriorityPattern
1030-6Polar Gloss Black Direct to Rust Spray Paint - 6 x 13.5fl ozB0C7D1QH6ZPriorityPattern
2514893Polar Windshield De-Icer Spray 2 x 17ozB081TB1B1ZPriorityPattern
1566Leakfix Waterproofing Sealant 1 QuartB0FBXCCSGZGrowthPattern
XK-14RB-LTPNPolar Black Waterproof Tape Seal - 4" x 5ftB089DL1GMBGrowthPattern
1443Polar TapeSeal Black - 2" x 5 ftB0CRF2CQTGGrowthPattern
1444Polar TapeSeal Black - 5" x 5 ftB0CRDZGM1SGrowthPattern
1516Polar TapeSeal Clear - 2" x 5 ftB0D7MWCVNJGrowthPattern
1383Polar TapeSeal Clear - 4" x 5 ftB0BT25RPRWGrowthPattern
1517Polar TapeSeal Clear - 5" x 5 ftB0D7MZ8TG9GrowthPattern
1149B096S3XG2NFlipsters
4000061-2Garden Sprayer Pack of 2B0GJD811CNPattern
1247Patio Paint 5L - Dark GreyB09SJ3RNYCPattern
1249Patio Paint 5L - Light GreyB09SJ52RR4Pattern
1038-6Polar Metallic Gold Spray Paint - 6 x 400mlB0C5RRSFJ4Pattern
1039-2Polar Metallic Silver Spray Paint - 2 x 400mlB09VXXFKJ8Pattern
1039-6Polar Metallic Silver Spray Paint - 6 x 400mlB0C2J9FHNDPattern
4000061Polar Premium Pump Action Garden Sprayer - 5 Litre - Pack of 1B07Q28TXS5Pattern
1567B0FBXBHPBMDiscontinuedPattern
1565Leakfix Waterproofing Sealant 500mlB0FBX8RTDXDiscontinuedPattern

From the Performance Workspace, Operations.

Amazon UK FBA updates

Sent to FBA (6)

Units 1,712 · Boxes 387 · Lines 12

Collected from Burnside Mon 12 Oct. Going to Amazon EUK5 (Peterborough), 12 SKUs, on one lorry with WB02 (9 pallets, 4,026 kg).

In transit

Units 576 · Boxes 74 · Lines 4

Collected from Burnside Mon 12 Oct (2 pallets). Going to Amazon LXY4, 4 SKUs, on one lorry with WB01.

In transit

Units 1,019 · Boxes 263 · Lines 12

Water based. Collected from Burnside Mon 12 Oct (7 pallets). Going to Amazon LXY4, 12 SKUs, on one lorry with SV02.

In transit

Units 536 · Boxes 64 · Lines 3

Water based. Collected from Burnside Mon 12 Oct. Going to Amazon EUK5 (Peterborough), 3 SKUs, on one lorry with SV01.

In transit

Units 3,143 · Boxes 558 · Lines 11

Collected from Burnside by Amazon Freight Wed 14 Oct. Going to Amazon XLP1, 11 SKUs, delivery window 18 to 25 Oct (FBA15MMV3J3B). Dampseal White 500ml was taken out, it moves to its new listing.

Collected Wed 14 Oct

Units 3,178 · Boxes 426 · Lines 6

Water based. Collected from Burnside Tue 13 Oct (11 pallets). Going to Amazon LBA4, 6 SKUs, delivery window 18 to 25 Oct (FBA15MMW88MV). Masonry Black 1L and Concrete Stain Dark Grey 5L were moved in from SV02.

In transit

With Burnside (1)

Units 2,553 · Boxes 443 · Lines 11

Burnside relabelled all 1,923 units. Collection booked for Mon 19 Oct. Seb is on leave to 24 Nov, use enquiries@burnside3pl.com.

Collection Mon 19 Oct

FBA shipment issues

Amber

FBA shipment issues

Context Open issues at Amazon and Burnside that block stock or listings.

  • 5 open: Lacquer Matt spraying black, Masonry Black barcode, expiry removals, SKU 1129 relabel, EVE009 short
  • Flawless Lacquer Matt can sprayed black (batch code DTR400AS260420): Amazon bin check requested, case 13390979502
  • EVE010 water based checked in (1,661 of 1,671), Anti Mould 500ml back in stock
  • Amazon Freight bill cleared, so the freight limit comes off. EVE014 collection Mon 19 Oct

Next Amazon to reply on the Lacquer bin check within 3 days, TTI to reply to Calvin's notice. eVenturing to escalate the barcode and expiry cases. Seorge to claim the EVE009 shortfall.

Owner Kay

Details

Latest update Thu 15 Oct: Flawless Lacquer Matt can sprayed black, bin check requested (case 13390979502). Wed 14 Oct: EVE010 water based checked in (1,661 of 1,671), so it comes off. No reply from Amazon yet on barcodes or expiry.

  • Raised with TTI Flawless Lacquer Matt sprays blackA customer bought Flawless Lacquer Matt (Pack of 1) and the test spray came out black. The batch code on the can is DTR400AS260420, a Direct to Rust code, so Direct to Rust may be in Lacquer cans. Kay requested a bin check (15 Oct) to see if it is one can or the whole batch. Calvin sent TTI a first notice on 16 Oct (SKU 1118, B09DQ29WZZ) and asked for their SOP on checking that cans hold the right contents, plus an improvement plan. Case ID 13390979502.
  • Escalating Barcode fixes: Damp Seal White and Masonry Black 500mlDamp Seal moves to its new ASIN, so only Masonry Black is still blocked. Lucas (13 Oct): still no reply from Adarsh at Amazon. Masonry Black 500ml: 84 units stranded. Amazon is selling 11 units on B092JNPVRC. Asking eVenturing to help (16 Oct). Masonry Black 500ml on Amazon (B092JNPVRC)
  • Waiting on eVenturing Expiry removals on 2 SKUsAmazon reads the batch code as an expiry date. The tin states a 24 month shelf life. Lucas (13 Oct): still no reply from Adarsh at Amazon. Case ID 13294823292.
  • Relabel quoted SKU 1129: wrong barcodes on old stockAmazon removal return of LeakFix Black 400ml had Clear barcodes. Burnside received 113 of 133 units, relabel quoted £95.46. Chase Amazon for the other 20.
  • Claim check EVE009-SV01 closed shortAmazon closed AMZEVE009-SV01 (EUK5) on 14 Oct with 1,326 of 1,569 units received, 243 short. Seorge to check and claim.
Amber5 open

Amazon US FBA updates

Oct13

Units 1,277 · Boxes 368 · Lines 9

Created 13 Oct for Amazon MEM2, 9 SKUs, delivery window 18 to 25 Oct (FBA19SYV1VZT). Seorge sent the box labels. The containers were only offloaded on 14 Oct, so Proxi packs and preps FBA next week.

Prep at Proxi
Oct13

USAMZ-EVE003-PRO-01

Units 15,724

The containers were only offloaded on 14 Oct, so Proxi packs and preps it next week. Kay's team creates it in Seller Central with the right box sizes, then Sam asks Amazon to expedite.

Plan sent to Proxi

Multi-Packs Sales, week 41

£439.94
Sales
6
Units
4 of 21
Listings sold

Total since launch: £2,359.66 from 34 units, weeks 34 to 41

Top 3 since launch, by units
1. Clear Felt Seal 500ml pack of 12 (9)
2. Grey Felt Seal 1 Litre pack of 8 (6)
3. LeakFix Liquid Rubber Grey 500ml pack of 12 (5)

Multi-Packs units sold per week
048W34W35W36W37W38W39W40W41

Units sold by listing, week 41

Share of sales

Grey Felt Seal 1 Litre pack of 8: £159.98 (36%) Clear Felt Seal 500ml pack of 12: £119.98 (27%) LeakFix Fibred Roof Coating Black 2.5 Litre pack of 4: £99.99 (23%) White Damp Seal 500ml Satin pack of 12: £59.99 (14%)
Sales by listing, full report (21 listings)

Every multipack ASIN checked against the Elder Mac weekly sales import, week 41. Listings with no sales in the week do not appear in the export, so they show as zero here.

ListingSKUASINUnitsSalesAmazon stock 16 Oct
Premium Grey Felt Seal 1 Litre (Pack of 8)SKU 3222222-8 · B0H8Y11KH93222222-8B0H8Y11KH92£159.985
Premium Clear Felt Seal 500ml (Pack of 12)SKU 4000078-12 · B0H8XTD3MF4000078-12B0H8XTD3MF2£119.9815
LeakFix Fibred Roof Coating Black 2.5 Litre (Pack of 4)SKU 1194-4 · B0HCBFMMBM1194-4B0HCBFMMBM1£99.9917
Polar White Damp Seal Paint 500ml Satin (Pack of 12)SKU 1470-12 · B0HCBHZXL21470-12B0HCBHZXL21£59.993
Polar White Damp Seal Paint 1 Litre Matt (Pack of 8)SKU 4000006-8 · B0HC9XTH2G4000006-8B0HC9XTH2G0£020
Premium Black Felt Seal 2.5 Litre (Pack of 4)SKU 1234-4 · B0HCBMMKZD1234-4B0HCBMMKZD0£08
Premium Black Felt Seal 500ml (Pack of 12)SKU 4000057-12 · B0HCBHKHS74000057-12B0HCBHKHS70£09
Premium Clear Felt Seal 1 Litre (Pack of 8)SKU 4877200-8 · B0HCB9VBNR4877200-8B0HCB9VBNR0£00
Premium Grey Felt Seal 500ml (Pack of 12)SKU 3111111-12 · B0HCBBLZP43111111-12B0HCBBLZP40£01
LeakFix Liquid Rubber Grey 500ml (Pack of 12)SKU 3000330-12 · B0H8Y1QV5V3000330-12B0H8Y1QV5V0£015
LeakFix Fibred Roof Coating Grey 1 Litre (Pack of 8)SKU 4000051-8 · B0HCB52CCT4000051-8B0HCB52CCT0£016
LeakFix Fibred Roof Coating Black 1 Litre (Pack of 8)SKU 4000052-8 · B0H8Y2ZW6P4000052-8B0H8Y2ZW6P0£018
LeakFix Liquid Rubber Clear 500ml (Pack of 12)SKU 3000329-12 · B0H8Y13KQ93000329-12B0H8Y13KQ90£018
LeakFix Fibred Roof Coating Grey 2.5 Litre (Pack of 4)SKU 1195-4 · B0HC9SQWNJ1195-4B0HC9SQWNJ0£09
Direct to Rust Gloss Black 400ml (Pack of 12)SKU 1030-12 · B0HC9TCYCL1030-12B0HC9TCYCL0£020
Premium Black Felt Seal 1 Litre (Pack of 8)SKU 4000058-8 · B0H8Y378VD4000058-8B0H8Y378VD0£015
Premium Grey Felt Seal 2.5 Litre (Pack of 4)SKU 1233-4 · B0H8Y7PNLP1233-4B0H8Y7PNLP0£018
Polar Anti Mould Paint White 500ml (Pack of 12)SKU 1368-12 · B0HM39X26H1368-12B0HM39X26H0£00
Polar Anti Mould Paint White 1 Litre (Pack of 8)SKU 1347-8 · B0HM3HQLFD1347-8B0HM3HQLFD0£00
Shed Roof Paint Anthracite 2.5 Litre (Pack of 4)SKU 1340-4 · B0HM3JZ9PS1340-4B0HM3JZ9PS0£00
Shed Roof Paint Clear 2.5 Litre (Pack of 4)SKU 1580-4 · B0HM3PCG5Y1580-4B0HM3PCG5Y0£00
21 listings, 4 with sales6£439.94207

Additional Multi-Packs Listings

Amber

Multi-Packs Listings

  • 4 new multipack listings live 6 Oct: 2 sending now, 2 next shipment, Line Marker not sending
    MultipackQtyStatus
    Shed Roof Paint Anthracite 2.5L (Pack of 4)B0HM3JZ9PS15Sending, EVE014
    Shed Roof Paint Clear 2.5L (Pack of 4)B0HM3PCG5Y15Sending, EVE014
    Anti Mould Paint White Matt Water Based 1 Litre (Pack of 8)B0HM3HQLFDNext shipment
    Anti Mould Paint White Matt Water Based 500ml (Pack of 12)B0HM39X26HNext shipment
    Line Marker White Paint 2.5 Litre (Pack of 4)Not sending
  • Line Marker 4-pack not sent: the single packs are selling faster

Owner Kay Waiting on eVenturing

  • 17 live multipacks stay as permanent SKUs, Rida reviews them on Wed 21 Oct
    • Polar White Damp Seal Paint 1 Litre Matt (Pack of 8)
    • Polar White Damp Seal Paint 500ml Satin (Pack of 12)
    • Premium Black Felt Seal 2.5 Litre (Pack of 4)
    • Premium Black Felt Seal 500ml (Pack of 12)
    • Premium Clear Felt Seal 1 Litre (Pack of 8)
    • Premium Grey Felt Seal 1 Litre (Pack of 8)
    • Premium Grey Felt Seal 500ml (Pack of 12)
    • LeakFix Fibred Roof Coating Black 2.5 Litre (Pack of 4)
    • LeakFix Liquid Rubber Grey 500ml (Pack of 12)
    • LeakFix Fibred Roof Coating Grey 1 Litre (Pack of 8)
    • LeakFix Fibred Roof Coating Black 1 Litre (Pack of 8)
    • LeakFix Liquid Rubber Clear 500ml (Pack of 12)
    • LeakFix Fibred Roof Coating Grey 2.5 Litre (Pack of 4)
    • Direct to Rust Gloss Black 400ml (Pack of 12)
    • Premium Clear Felt Seal 500ml (Pack of 12)
    • Premium Black Felt Seal 1 Litre (Pack of 8)
    • Premium Grey Felt Seal 2.5 Litre (Pack of 4)
Amber4 new live

Supply Chain

Oct13

US containers

Both containers were offloaded at Proxi in Cincinnati on Wed 14 Oct (Michael at Proxi, 15 Oct), so the stock has only just arrived.

Offloaded 14 Oct
Oct13

UK Batch 15 order

China will not hold buffer stock, so the £45k buffer is dropped. Final PO sent 13 Oct to ship end of October or first week of November.

PO sent
Oct12

Replenishment

Rida (12 Oct): stock cover is fine to the end of October. In-season lines get bigger sends from now on. New replenishment plan to eVenturing this week.

Cover to end Oct
Oct16

WB containers straight to AWD

Asked Kazim to remember to look into this.

To look into

ATS stock to 3PL Proxi

Context Old US stock sits at 2 ATS warehouses with monthly charges.

  • ATS final notice (13 Oct): $1,620 overdue storage (May and June). Joe wants all storage paid before any stock moves
  • Moving quotes (HazMat truck): Ladson to Cincinnati $2,700, Fairfield to Cincinnati $1,097
  • Ladson: 1,693 boxes on 4 SKUs still unsellable pending test. ATS still checking whether the test carton to Catherine ever shipped
  • Kazim: only 1128-2 and 1128-4 are needed for FBA, and they need relabelling, so move everything to Proxi and relabel there
  • Fresh Brew: Clean Harbors quoted to collect and dispose of it once the back storage is paid

Next Tom to pay the ATS storage bill. Then Kazim books the move to Proxi.

Waiting on Tom

Details

Only 2 ATS warehouses hold our stock: Ladson, South Carolina and Fairfield, Ohio (ATS calls it Cincinnati). Fresh Brew is separate, in Compton, California.

Latest update Wed 14 Oct: Joe confirmed the 2 warehouses. Kay told Tom nothing moves until the bill is settled.

Costing

eVenturing follow up

Oct16

New listings and render reviews

Brand Story modules are in the shared folder (13 Oct). B09HCTNKNN shows old images on the live page: Lucas to raise a case.

Multi-pack image errors, no changes yet: Damp Seal 1L x8 and 500ml Satin x12 still have Felt Seal infographics, Black Felt Seal 500ml x12 still shows Clear, LeakFix Liquid Rubber Clear 500ml x12 still shows a single can.

Checked 16 Oct

BuyBox Action Plan UK

Context Where Pattern has over a month of stock and the Buy Box, a new listing of our own wins it back.

  • 8 new UK listings created, stock planned on EVE014 (not sent yet)
    ProductPriceQtyBoxesStatus
    Leakfix Spray Clear 400ml (Pack of 1)SKU 1128-NEW · B0HM3HJBPG£12.9930050Planned, EVE014
    Dampseal Matt White 500mlSKU 4000005-NEW2 · B0HM7N2H8Y£15.9948040Next shipment, barcode issue
    Dampseal Matt White 1 LitreSKU 4000006-NEW · B0HM3DTMDZ£21.9930438Planned, EVE014
    Dampseal Matt White 2.5 LitreSKU 1198-NEW · B0HM3HFSNG£36.9912030Planned, EVE014
    Dampseal Matt White 5 LitreSKU 1298-NEW · B0HM3DL7GK£54.995252Planned, EVE014
    De-icer Pack of 1SKU 1235-NEW · B0HM3KWVFZ£6.9936060Planned, EVE014
    De-icer Pack of 2SKU 2514893-NEW · B0HM3GC5SK£11.9925585Planned, EVE014
    De-icer Pack of 6SKU 1235-6-NEW · B0HM3KB22V£29.995252Planned, EVE014
    Total1,923407
  • Re-parenting is the last step
  • Burnside has relabelled the 1,923 units. EVE014 collection Mon 19 Oct

Next Dampseal Matt White 500ml has a problem with the manufacturer barcode. eVenturing is working on it, it goes on the next shipment.

Owner Kay Waiting on eVenturing

New listings sheet (Buy Box from Pattern)

EVE014 collection Mon 19 Oct
Oct16

BuyBox Action Plan US

  • Waiting for Sam to add 6 listings to US
    ProductEANPrice
    De-icer Pack of 1SKU 1235-NEW · B0HM3KWVFZ5060964845203$11.99
    De-icer Pack of 2SKU 2514893-NEW · B0HM3GC5SK5060964845210$18.99
    De-icer Pack of 6SKU 1235-6-NEW · B0HM3KB22V5060964845227$41.99
    Leakfix Spray Clear 400ml (Pack of 1)SKU 1128-NEW · B0HM3HJBPG5060964845128$16.99
    Leakfix Spray Clear 400ml (Pack of 2)SKU 1128-2-NEW5060964845180$21.99
    Leakfix Spray Clear 400ml (Pack of 6)SKU 1128-6-NEW5060964845197$45.99
  • 13 Oct: the 5 new SKUs go ahead, Tape Seal parked until the new year
  • Sam to finish the US SDS this week
  • Kay checked the US listings to see if they are on Seller Central

Owner Kay Waiting on Sam

Waiting on Sam
Oct16

New colour formulation listings

New products colour formulation listing sent to eVenturing (16 Oct).

eVenturing to create the listings, submit an SDS for each, upload new renders and consider NEW in the titles.

Calvin's approved table went to TTI on 16 Oct. It has no row for 1651 (Water Based Mid Grey), so check that with Calvin.

Sent to eVenturing

eVenturing timelines

Context eVenturing's SEO, images, A+ and storefront work on the shared timeline sheet.

  • Main renders: 40 of 42 families approved and uploaded (14 Oct). Only Bitumen Seal and Garden Sprayer left
  • Image stacks still 7 of 43 approved, 17 done by eVenturing. 1 overdue: Flawless Lacquer Paint (due 2 Oct)
  • A+ template overdue (30 Sep), SEO overdue since 4 Sep
  • New UK Project Tracking tab (16 Oct): 2 barcode issues, Dampseal 500ml and Black Masonry Paint 500ml, plus 2 expiry date rows. No updates or next steps filled in yet
  • No change to SEO, advertising or meetings tabs

Next eVenturing to keep the timeline sheet current and email changes as they happen.

Waiting on eVenturing

Timeline sheet

Details

Render revisions still go batch by batch with only Hugo editing (Anne). Tom: set deadlines, this is reminiscent of Pattern.

Latest update Fri 16 Oct: timeline sheet updated, main renders marked approved and uploaded. Image stacks and A+ unchanged.

eV updated 16 Oct

Projects

Amber

Take the Buy Box back from Pattern

Context Pattern still sells its leftover stock on our listings. Target 95% Elder Mac.

  • UK 78.5% on Fri 16 Oct: Elder Mac holds 204 listings, Pattern 56. Up from 74.3% on Wed 14 Oct
  • Friday status (16 Oct): Pattern has the Buy Box on 56 UK listings and 23 US listings

Owner Kay Waiting on eVenturing

Open the Pattern tab

Details

Latest update Range Control read Fri 16 Oct (08:00).

Who holds the Buy Box (live listings)

CheckElder MacPatternElder Mac share
UK, 16 Oct2045678.5% (74.3% on 14 Oct)
US, 16 Oct272354.0% (55.3% on 14 Oct)
AmberUK 78.5% · US 54.0%
Amber

Pattern virtual bundles

Context Pattern sells Pack of 2 and Pack of 3 listings that ship its own single packs.

  • 8 Pattern-only bundle listings on our single packs
  • Tom: no point messaging Pattern, it is their stock to sell
  • Sales can't be tracked: orders land on the single packs, Helium 10 shows 0

Next Check them every week in the Friday report through the range control Buy Box read.

Owner Kay

Details

Latest update Emailed Tom, Rida and Naveen 29 Sep to 1 Oct with the bundle list and Helium 10 findings.

The 8 bundles (click to open the listing)

AmberMonitoring weekly
Amber

LeakFix Liquid Rubber & Fibred Roof Coating

Context LeakFix moved to new packaging and added Black, 10L and 20L sizes.

  • 15 of 21 listings live, Elder Mac holds the Buy Box on all 15 (Range Control, 16 Oct)
  • Not live: the five 10L sizes and Liquid Rubber Black 2.5L
  • 6 fully done with new images, Brand Story and A+
  • Liquid Rubber Black 5L live with renders and ads (13 Oct)
  • 5L is about 48% of the category's revenue. Our 5L is £11.00/L against Siramico's £10.20/L
  • 5 boxes of each Liquid Rubber go on EVE014 as a test
  • Pattern only holds the old LeakSeal 500ml listings (Black, Grey, White)

Next eVenturing: get the 10L listings live before EVE014 lands. Lucas: confirm ads.

Owner Kay Waiting on Rida and eVenturing

Details

New packaging in stock with new SEO, render and image stack.

Live: Liquid Rubber Clear 500ml, 1L, 2.5L, 5L, Grey 1L, 2.5L, 5L, Black 1L, 5L. Fibred Black 1L, 2.5L, 5L, Grey 1L, 2.5L, 5L.

Not live yet: the five 10L sizes and Liquid Rubber Black 2.5L (no stock).

Pattern still wins the old LeakSeal 500ml listings: Black, Grey and White.

Tom asked for an ads plan on Liquid Rubber and the other new products.

Latest update Fri 16 Oct: 15 of 21 live, Elder Mac Buy Box on all 15. Tue 13 Oct: Rida moving ads onto the 5L and splitting campaigns by colour. Kay asked for the 10L renders, as the 10L goes on EVE014.

Amber15 of 21 live
Amber

LeakFix Liquid Rubber White, US launch

Context Rida's research on adding White to our US LeakFix Liquid Rubber listing, sent to Tom and Kay on 8 Oct with the full deck.

  • Demand is strong: the core US market sells about 13.1K units and $1.11M a month, and White is 72% of that (about $805K and 9,100 units)
  • The Liquid Rubber brand holds about 52%, but new brands break in fast: SENVEN sells about 891 units a month with only 182 reviews
  • Recommend White 1 Litre at $27.99 and 5 Litre at $69.99, live by February 2027 for the spring RV season
  • Add White to our current listing so it starts with 3,061 ratings, and run PPC on RV roof coating terms. Watch the 4.1 star rating (category average 4.4)
  • Kay asked Rida whether a White RV Roof Coating should launch alongside it
  • Catherine (14 Oct): an RV roof version should always come with reinforcement mesh, White with the same UV additive. Commercials due next week

Next Waiting on Catherine to find the formulations.

Owner Rida Waiting on Catherine (formulations)

AmberRecommendation to Tom
Amber

Website Q4 proposal

Context Website fixes before Q4 peak, separate from marketplace expansion.

  • 18 UK fixes and 17 US storefront steps
  • Designer: Aniruddh turned down 7 Oct. Final interview with Ravinder Singh done 9 Oct, waiting on Ravinder for a QR customer journey mockup. Still waiting on Amit
  • Website update sent by email (16 Oct)
  • Tom and Naveen want a cost breakdown per part once the hire is chosen

Next Choose the hire, then send Tom and Naveen the proposal and cost.

Owner Kay Waiting on Designer hire

Open the proposal

Details

Website updates and fixes, kept separate from marketplace expansion.

UK website: 18 fixes, from the control sheet and adding the 25 new products and 17 multi-packs, through TDS and SDS, a coverage calculator, SEO and live chat. Add-ons: UGC videos, star ratings, tracking website sales on Amazon.

US storefront: 17 steps, from setting up the US market in Shopify and matching Amazon.com prices to US safety datasheets and Prop 65.

Latest update Fri 16 Oct: waiting on Ravinder for the QR customer journey mockup. Website update sent by email.

AmberHiring
Green

Website Adhoc

Context Website work done outside the Q4 proposal.

  • New products live: Bathroom Paint, LeakFix Fibred Roof Coating, Anti Mould Acrylic Emulsion
  • New sizes: Liquid Rubber Clear and Grey 5L plus Black 1L, 2.5L and 5L, Flawless Lacquer 1L, Stain Resistant 2.5L, Metallic Silver, 100ml testers for DampSeal, WB DampSeal and Mould Resistant
  • Multi-packs: new LeakFix Multi-Packs page (6 packs), FeltSeal (7 packs), DampSeal 8 x 1L and 12 x 500ml Satin, Direct to Rust 12 x 400ml
  • Affiliate links: 153 Buy on Amazon links moved to the new UK tracking links, all live and active

Owner Kay

GreenDone
Oct16
Green

New colour listings approved

All 18 grey SKUs are approved (Kay to eVenturing, 15 Oct). None go on Batch 14. From Batch 15 they come in under new EANs and SKUs on new listings, and the old colours keep selling on the old listings until the 3PL stock runs out, then the listings merge.

Owner Kay

  • Kazim: order the approved SKUs on Batch 15
  • Seorge: barcodes
  • Anne: labels to match the swatches (Mon 19 Oct)
  • eVenturing: listings, SDS and renders
  • Rida: marketing plan
  • Calvin: Anthracite comparison for TTI
SKUProduct
Approved: 18
1650Garage Floor Paint Water Based Dark Grey 5L
1651Garage Floor Paint Water Based Mid Grey 5L
1652Garage Floor Paint Water Based Light Grey 5L
1653Concrete Stain Dark Grey 5L
1654Concrete Stain Light Grey 5L
1655Garage Floor Paint Solvent Based Dark Grey 5L
1656Garage Floor Paint Solvent Based Mid Grey 5L
1657Garage Floor Paint Solvent Based Light Grey 5L
1658Door Step Paint Dark Grey 750ml
1659Door Step Paint Light Grey 750ml
1661Anti Slip Floor Paint Solvent Based Dark Grey 5L
1662Anti Slip Floor Paint Solvent Based Mid Grey 5L
1663Anti Slip Floor Paint Solvent Based Light Grey 5L
1664Decking Paint Dark Grey 5L
1665Decking Paint Light Grey 5L
1671Patio Paint Dark Grey 5L
1672Patio Paint Light Grey 5L
1673Patio Paint Mid Grey 5L
Not approved yet: 4
1666Anthracite Masonry Paint 500ml
1667Wallguard Anthracite Masonry Paint 1L
1668Wallguard Anthracite Masonry Paint 2.5L
1669Wallguard Anthracite Masonry Paint 5L
Green18 approved
Green

Range Control dashboards

Context Daily stock, BSR, Pattern Buy Box and RAG views for Kazim, Rida and Tom, UK and US.

  • All four pages update automatically every weekday from the daily stock export and the 08:00 Buy Box read

Next Load the stock export every weekday so the pages stay daily.

Owner Kay

Details

Latest update 16 Oct: daily refresh ran 08:00, all four pages updated.

GreenUpdated daily

Adhoc

Oct16

Feltseal MFN test from Burnside

Test selling Feltseal direct (MFN) from Burnside stock: Black 500ml (72 units) and Grey 2.5L (376 units).

Burnside will not ship live sales by DPD or Royal Mail as they don't accept this product, so it goes by APC. Seb sent the APC rates on 14 Oct and Veeqo can connect to their portal.

Still to come: the APC fuel surcharge and a start date.

Waiting on Burnside

Waiting on APC
Oct08

Amazon Affiliate links US

US tax information still needs adding before the account can pay out.

Signed up for the US and links added to the product assortment sheet.

Owner Kay Waiting on Tom (tax information)

Needs tax information

Marketplace expansion UK

Context Selling off Amazon in the UK.

  • Shopify and B&Q go live second week of January 2027
  • Phase 1 = Tom's content and commercial priorities, the rest in phases 2 and 3
  • Tom may do QVC in February and March and pause Shopify and B&Q if it looks better. Nothing confirmed, we keep to the plan
  • Rida adding separate Shopify and B&Q COGS columns, plus the US analysis (due Mon 12 Oct)
  • 51,690 units on 63 SKUs available from the warehouse and 3PL for launch, FBA stock untouched
  • Rida's D2C margin check: 5 SKUs lose money on both channels (the 100ml whites and De-Icer 1 x 500ml), 7 more on B&Q only, before ad spend

Next Tom: decide the stock split per channel and what to do with the loss-making SKUs. Rida's COGS to Naveen.

Waiting on Rida

Open the proposal

Details

Shopify and B&Q proposal, Rida working on margins.

In progress

Marketplace expansion US

Context Selling off Amazon in the US.

  • US Shopify store launches alongside the UK in January, shipped from the 3PL
  • Walmart on hold until the website is fixed
  • Walmart picked us for supported Marketplace. Tom has a meeting Tue 20 Oct
  • Sign-up has the EIN letter. Business Verification needs the entity type and a state business licence or registration from Evan (16 Oct)

Next Check whether the website needs extra US policies.

Waiting on Rida

Open the proposal (US)

In progress

Dashboard fixes and reporting

Context Weekly reporting for Tom on d1, the ops report and Kay's KPIs.

  • Dashboard WLM: centralised reporting, all reports added
  • From today everyone uploads their update with the upload button, Kay sends Tom the report on Monday
  • Fixing the China production KPI: 80.7% looked late because the last 20% was only ordered last week

Next Team uploads today (16 Oct). Kay fixes the production KPI.

In progress

Polar Coatings · Week 42 · Prepared by Kay, Friday 16 October 2026