Week 43 Operations Report
Friday 23 October 2026 · Prepared by Kay
Elder Mac UK sales, week 42
£72,645▼9.1%
3,993 units sold ▼9.0%
Week 41: £79,917 · 4,388 units
Elder Mac US sales, week 42
$10,588▼11.9%
393 units sold ▼18.5%
Week 41: $12,017 · 482 units
Elder Mac own account. Weeks run Monday to Sunday.
Kay's KPIs
| Metric | Target | Actual | Trend | Commentary / action |
|---|---|---|---|---|
| Elder Mac Buy Box share UKW41 Outdated | ≥ 95% | 79.9% | ▲0.2 ptsvs Week 40: 79.7% | 88% on continuing lines, 80% overallRange control |
| Elder Mac Buy Box share USW41 Outdated | ≥ 95% | 46% | ▲6 ptsvs Week 40: 40% | 47% on continuing lines, 46% overall |
| Inbound shipments on timeW41 Outdated | ≥ 95% | 88.9% | ▼1.1 ptsvs Week 40: 90% | 8 of 9 UK shipments on timeFBA Status Check |
| SEO milestone completedW41 Outdated | ≥ 100% | 100% | ▲9.3 ptsvs Week 39: 90.7% | 209 of 209 UK listings reflecting, 19 confirmed 5 OctTimeline sheet |
| Main renders completedW41 Outdated | ≥ 100% | 41.9% | ▲25.6 ptsvs Week 40: 16.3% | 18 of 43 approved by Polar, all 43 done by eVTimeline sheet |
| Image stack completedW41 Outdated | ≥ 100% | 16.3% | ▲9.3 ptsvs Week 40: 7% | 7 of 43 approved by Polar, 17 done by eVTimeline sheet |
UK: 49 of 253 live listings without the Buy Box ▲6.5% vs Week 42: 46 of 227
Tracked UK listings live on Amazon where Elder Mac does not hold the Buy Box, from the 23 October live stock check. 6 Priority, 4 Growth, 21 Discontinued.
| SKU | Product | Tag | Buy Box with |
|---|---|---|---|
| 1370 | Anti Mould Paint White 5 LitreB0BLZNZF64 | Priority | Pattern |
| 1058-2 | Damp and Stain Block White 500ml (Pack of 2)B0C74P3DMJ | Priority | Pattern |
| 4000006 | Dampseal Matt White 1 LitreB07P56BWCT | Priority | Pattern |
| 1198 | Dampseal Matt White 2.5 LitreB09GG6JCKX | Priority | Pattern |
| 1573 | Dampseal White Water Based 5 LitreB0FBXBFT7S | Priority | Pattern |
| 1128 | Leakfix Spray Clear 400ml (Pack of 1)B094W4Z9N4 | Priority | Pattern |
| 1355 | Stain Block Paint Matt White 500mlB0BFX4ST3M | Growth | Pattern |
| 1256-2 | Stain Block Spray White 400ml (Pack of 2)B09TTKQ266 | Growth | Pattern |
| 1444 | Tapeseal Black 5 x 5ftB0CRDZGM1S | Growth | Pattern |
| 1383 | Tapeseal Clear 4 x 5ftB0BT25RPRW | Growth | Pattern |
| B0GVZVPDRQ | Pattern | ||
| B0GW1CLB3Y | Pattern | ||
| B0HFDZ9NRM | Pattern | ||
| B0HFKTWRY4 | Pattern | ||
| B0HFZ3PRD2 | Pattern | ||
| 1485 | Anti Mould Paint Spray Clear 400ml (Pack of 1)B0D679WKYL | Pattern | |
| 1405 | Concrete Stain Dark Grey 5 LitreB0BYFBR57D | Pattern | |
| 1235 | De-icer Clear 500ml (Pack of 1)B09MS4ZXHS | Pattern | |
| 2514893 | De-icer Clear 500ml (Pack of 2)B081TB1B1Z | Pattern | |
| 1235-6 | De-icer Clear 500ml (Pack of 6)B0CHFCK3R3 | Pattern | |
| 1542 | Decking Paint Dark Grey 5 LitreB0DP31YVNW | Pattern | |
| 1540 | Decking Paint Light Grey 5 LitreB0DP32V92C | Pattern | |
| 1562 | Garage Floor Paint - Water Based Dark Grey 5 LitreB0DP4Z95PC | Pattern | |
| 4000061 | Garden Sprayer 5 LitreB07Q28TXS5 | Pattern | |
| 1407 | Patio Paint Cream 5 LitreB0BZ923DJH | Pattern | |
| 1247 | Patio Paint Dark Grey 5 LitreB09SJ3RNYC | Pattern | |
| 1249 | Patio Paint Light Grey 5 LitreB09SJ52RR4 | Pattern | |
| 1451 | Patio Paint Mid Grey 5 LitreB0D2RWPGCV | Pattern | |
| 1448 | Anti Mould Paint Magnolia 500mlB0D33R8Q6G | Discontinued | Pattern |
| 1305 | Brick Sealer Clear 5 LitreB09YVCSM7Z | Discontinued | Pattern |
| 1197 | Dampseal Matt Magnolia 2.5 LitreB09GG7DJQ3 | Discontinued | Pattern |
| 1474 | Dampseal Satin Magnolia 1 LitreB0D4MCWKRG | Discontinued | Pattern |
| 1475 | Dampseal Satin Magnolia 2.5 LitreB0D4MGQN7Z | Discontinued | Pattern |
| 1473 | Dampseal Satin Magnolia 500mlB0D4MDW67J | Discontinued | Pattern |
| 1471 | Dampseal Satin White 1 LitreB0D4MFMBP2 | Discontinued | Pattern |
| 4000078 | FeltSeal Clear 500mlB07RSXWGQ5 | Discontinued | Pattern |
| 3222222 | FeltSeal Grey 1 LitreB07YWZPZ27 | Discontinued | Pattern |
| 3111111 | FeltSeal Grey 500mlB07YWYXB2Y | Discontinued | Pattern |
| 1463 | Flawless Lacquer Clear Satin 2.5 LitreB0D671LQVT | Discontinued | Pattern |
| 5142000 | Garage Floor Paint White 5 LitreB07Z7VNV4L | Discontinued | Pattern |
| 3000330 | LeakFix Fibred Roof Coating Grey 500mlB07L6NT463 | Discontinued | Pattern |
| 3000331 | LeakFix Fibred Roof Coating Black 500mlB07L6PRNHG | Discontinued | Pattern |
| 3000332 | LeakSeal White 500mlB07L6R7S2D | Discontinued | Pattern |
| 1411 | Patio Paint Cream 2.5 LitreB0BZ56C11J | Discontinued | Pattern |
| 1410 | Patio Paint Light Grey 2.5 LitreB0BZ57CFM3 | Discontinued | Pattern |
| 1511 | Shed Roof Paint Clear 5 LitreB0D6RY93VN | Discontinued | Pattern |
| 1513 | Stain Block Paint Matt Magnolia 1 LitreB0D794MFS3 | Discontinued | Pattern |
| 1512 | Stain Block Paint Matt Magnolia 500mlB0D796KVN8 | Discontinued | Pattern |
| 1477 | Stain Block Paint Satin White 1 LitreB0D4MK7LQ6 | Discontinued | Pattern |
US: 29 of 76 live listings without the Buy Box ▲222.2% vs Week 42: 9 of 22
Tracked US listings live on Amazon where Elder Mac does not hold the Buy Box, from the 23 October live stock check. 13 Priority, 7 Growth, 2 Discontinued.
| SKU | Product | Tag | Buy Box with |
|---|---|---|---|
| 1036 | B08YJ1LW4B | Priority | Amazon.com |
| 1037 | Polar All Surface Primer Matt Gray- 2 x 13.5 Fl OzB08YJK9XP9 | Priority | Pattern |
| 1035 | Polar All Surface Primer Matt White - 2 x 13.5 Fl OzB08L7RY511 | Priority | Pattern |
| 1033-6 | Polar All Surface Primer Matt White - 6 x 13.5 Fl OzB0C2J96BRX | Priority | Pattern |
| 1129-6 | Polar Black Leak Fix Spray - 6 x 13.5fl. ozB0CV5PS4RL | Priority | Pattern |
| 1128-2 | Polar Clear Leak Fix Spray - 2 x 13.5fl. ozB09SZF2K6C | Priority | Pattern |
| 1128-4 | Polar Clear Leak Fix Spray - 4 x 13.5fl. ozB0D3QC1DJY | Priority | Pattern |
| 1235-6 | Polar De-Icer Spray for Car Windshield - 6 x 17 ozB0CHFCK3R3 | Priority | Pattern |
| 1030-6 | Polar Gloss Black Direct to Rust Spray Paint - 6 x 13.5fl ozB0C7D1QH6Z | Priority | Pattern |
| 1479-6 | Polar Invisible Waterproof Sealer Clear - 6 x 600 mlB0D6P1TG2P | Priority | Pattern |
| 5E-NV9P-AIGB | Polar Satin Black Direct to Rust Spray Paint - 2 x 13.5fl ozB084HDPT5K | Priority | Pattern |
| 1117-4 | Polar Satin Black Direct to Rust Spray Paint - 4 x 13.5fl ozB0D3Q946LR | Priority | Pattern |
| 2514893 | Polar Windshield De-Icer Spray 2 x 17ozB081TB1B1Z | Priority | Pattern |
| 1566 | Leakfix Waterproofing Sealant 1 QuartB0FBXCCSGZ | Growth | Pattern |
| 1443 | Polar TapeSeal Black - 2" x 5 ftB0CRF2CQTG | Growth | Pattern |
| 1444 | Polar TapeSeal Black - 5" x 5 ftB0CRDZGM1S | Growth | Pattern |
| 1516 | Polar TapeSeal Clear - 2" x 5 ftB0D7MWCVNJ | Growth | Pattern |
| 1383 | Polar TapeSeal Clear - 4" x 5 ftB0BT25RPRW | Growth | Pattern |
| 1517 | Polar TapeSeal Clear - 5" x 5 ftB0D7MZ8TG9 | Growth | Pattern |
| 1149-6 | Polar Tile & Grout Sealer Clear Aerosol Spray - 6 x 13.5 Fl OzB0C6B72P2N | Growth | Pattern |
| 4000061-2 | Garden Sprayer Pack of 2B0GJD811CN | Pattern | |
| 1247 | Patio Paint 5L - Dark GreyB09SJ3RNYC | Pattern | |
| 1249 | Patio Paint 5L - Light GreyB09SJ52RR4 | Pattern | |
| 1038-6 | Polar Metallic Gold Spray Paint - 6 x 400mlB0C5RRSFJ4 | Pattern | |
| 1039-2 | Polar Metallic Silver Spray Paint - 2 x 400mlB09VXXFKJ8 | Pattern | |
| 1039-6 | Polar Metallic Silver Spray Paint - 6 x 400mlB0C2J9FHND | Pattern | |
| 4000061 | Polar Premium Pump Action Garden Sprayer - 5 Litre - Pack of 1B07Q28TXS5 | Pattern | |
| 1567 | B0FBXBHPBM | Discontinued | Pattern |
| 1565 | Leakfix Waterproofing Sealant 500mlB0FBX8RTDX | Discontinued | Pattern |
From the Performance Workspace, Operations.
Amazon UK FBA updates
Oct23
Units 2,073 · Boxes 403 · Lines 10
New Buy Box listings. Collected 19 Oct, all 2,078 units checked in at XLP1.
Received in full
| Description | ASIN | Qty | Boxes |
|---|---|---|---|
| Dampseal Matt White 1 LitreB0HM3DTMDZ | B0HM3DTMDZ | 304 | 38 |
| Dampseal Matt White 2.5 LitreB0HM3HFSNG | B0HM3HFSNG | 120 | 30 |
| Dampseal Matt White 5 LitreB0HM3DL7GK | B0HM3DL7GK | 52 | 52 |
| De-icer Clear 500ml (Pack of 1)B0HM3KWVFZ | B0HM3KWVFZ | 360 | 60 |
| De-icer Clear 500ml (Pack of 2)B0HM3GC5SK | B0HM3GC5SK | 255 | 85 |
| De-icer Clear 500ml (Pack of 6)B0HM3KB22V | B0HM3KB22V | 52 | 52 |
| Leakfix Spray Clear 400ml (Pack of 1)B0HM3HJBPG | B0HM3HJBPG | 300 | 50 |
| Shed Roof Paint Anthracite 2.5L (Pack of 4)B0HM3JZ9PS | B0HM3JZ9PS | 15 | 15 |
| Shed Roof Paint Clear 2.5L (Pack of 4)B0HM3PCG5Y | B0HM3PCG5Y | 15 | 15 |
| Invisible Waterproof Sealer Clear 600mlB0D6NS4DKZ | B0D6NS4DKZ | 600 | 6 |
| 10 lines | 2,073 | 403 |
Oct22
Units 2,212 · Boxes 733 · Lines 33
FBA15MQD71M6 to EUK5, 33 SKUs. Collected by Amazon Freight 22 Oct, now checking in.
Collected Thu 22 Oct
| Description | ASIN | Qty | Boxes |
|---|---|---|---|
| Dark Grey Floor & Garage Paint - 5 LitresB0BZ13PM3R | B0BZ13PM3R | 17 | 17 |
| Mid Grey Floor & Garage Paint - 5 LitreB0D6RZN9L8 | B0D6RZN9L8 | 38 | 38 |
| LeakFix Liquid Rubber Clear 1 LitreB07NM2PXQV | B07NM2PXQV | 32 | 4 |
| LeakFix Liquid Rubber Clear 2.5 LitreB09HCSPH4K | B09HCSPH4K | 68 | 17 |
| Line Marker White 5 LitreB0H5JYZNQG | B0H5JYZNQG | 21 | 21 |
| Line Marker Yellow Paint - 2.5 LitreB09WND23NH | B09WND23NH | 24 | 6 |
| Line Marker Yellow 5 LitreB0H5JZ3NS5 | B0H5JZ3NS5 | 21 | 21 |
| Stain Blocker Paint - Matt White - 2.5 LitreB0D4MJ47C5 | B0D4MJ47C5 | 60 | 15 |
| Damp & Stain Block Spray | Matt White Spray Paint - 500mlB0953Q5YHG | B0953Q5YHG | 180 | 30 |
| Direct to Rust Satin Anthracite Metal Spray Paint - 400mlB09SQDP3RV | B09SQDP3RV | 24 | 4 |
| Direct to Rust Matt Black Metal Spray Paint - 2 x 400mlB0B7559D8Q | B0B7559D8Q | 126 | 42 |
| Direct to Rust Satin Black Metal Spray Paint - 6 x 400mlB0CMHYZKNN | B0CMHYZKNN | 23 | 23 |
| Direct to Rust Satin Silver Metal Spray Paint - 400mlB0BNLKP715 | B0BNLKP715 | 72 | 12 |
| Direct to Rust Satin Silver Metal Spray Paint - 2 x 400mlB0BQWHPB7M | B0BQWHPB7M | 33 | 11 |
| Metallic Gold Spray Paint - 2 x 400mlB09TWLYBBZ | B09TWLYBBZ | 9 | 3 |
| Metallic Silver Spray Paint - 400mlB0BVMZHP95 | B0BVMZHP95 | 36 | 6 |
| Paint & Varnish Stripper Spray - 500mlB0D5RQ1YLC | B0D5RQ1YLC | 60 | 10 |
| Paint & Varnish Stripper Spray - 2 x 500mlB0D5RMKMJK | B0D5RMKMJK | 129 | 43 |
| Satin Anthracite Radiator Spray Paint - 2 x 400mlB0924QM98K | B0924QM98K | 96 | 32 |
| Satin Anthracite Radiator Spray Paint - 6 x 400mlB0C74D8FR5 | B0C74D8FR5 | 27 | 27 |
| Matt Black Radiator Spray Paint - 400mlB0B7RX4RQG | B0B7RX4RQG | 36 | 6 |
| Matt White Radiator Spray Paint - 400mlB0D6BMJ3YW | B0D6BMJ3YW | 78 | 13 |
| Matt White Radiator Spray Paint - 2 x 400mlB0D7HGBSZM | B0D7HGBSZM | 147 | 49 |
| Satin White Radiator Spray Paint - 2 x 400mlB0BQ7FHWWQ | B0BQ7FHWWQ | 39 | 13 |
| Rust Converter Spray - 2 x 500ml / Matt BlackB0D5YQFMV6 | B0D5YQFMV6 | 48 | 16 |
| Rust Converter Spray - 6 x 500ml | Matt BlackB0D5YPNDVD | B0D5YPNDVD | 48 | 48 |
| Tile & Grout Clear Sealer Spray - 1 x 400mlB096S3XG2N | B096S3XG2N | 18 | 3 |
| Tile & Grout Clear Sealer Spray - 2 x 400mlB09R27F4FK | B09R27F4FK | 147 | 49 |
| Invisible Waterproof Sealer Clear - 2 x 600 mlB0D6P6KZ5R | B0D6P6KZ5R | 60 | 20 |
| Anti Mould Spray Paint Clear - 400 mlB0D679WKYL | B0D679WKYL | 24 | 4 |
| BBQ & Stove Black Spray Paint - 2 x 400ml | Matt FinishB0924L2ZSM | B0924L2ZSM | 12 | 4 |
| Flawless Clear Lacquer Spray - 2 x 400ml - Matt FinishB08XZNSYHK | B08XZNSYHK | 297 | 99 |
| Direct to Rust Satin White Metal Spray Paint - 400mlB0BNLJR8T9 | B0BNLJR8T9 | 162 | 27 |
| 33 lines | 2,212 | 733 |
Oct22
Units 1,249 · Boxes 174 · Lines 11
Water based. FBA15MQD88TQ to BHX4, 11 SKUs. Collected by Amazon Freight 22 Oct, now checking in.
Collected Thu 22 Oct
| Description | ASIN | Qty | Boxes |
|---|---|---|---|
| Dampseal White Water Based 500mlB0FBXBDCJ8 | B0FBXBDCJ8 | 888 | 74 |
| Dampseal White Water Based 2.5 LitreB0FBX8C9H4 | B0FBX8C9H4 | 28 | 7 |
| Anthracite Masonry Paint - 500ml | Matt Finish - Water BasedB09VL62GX8 | B09VL62GX8 | 12 | 1 |
| Wallguard Anthracite Masonry Paint Exterior - 1 Litre - Water BasedB0BW14P81Q | B0BW14P81Q | 24 | 3 |
| Wallguard Anthracite Masonry Paint Exterior - 2.5 Litre - Water BasedB0BW14TYN9 | B0BW14TYN9 | 32 | 8 |
| Wallguard Black Masonry Paint Exterior - 5 Litre - Water BasedB099X6BG4N | B099X6BG4N | 39 | 39 |
| White Masonry Paint - 500ml | Matt Finish - Water BasedB088ZGB3KG | B088ZGB3KG | 24 | 2 |
| Clear Binding Primer 1LB0DP7F1TSY | B0DP7F1TSY | 96 | 12 |
| Clear Binding Primer 2.5LB0DP7DG1H1 | B0DP7DG1H1 | 20 | 5 |
| Wood Primer White 1L - Water BasedB0DP54QNGK | B0DP54QNGK | 72 | 9 |
| Bitumen Seal Black 5KG - Water BasedB07Q1D6DGT | B07Q1D6DGT | 14 | 14 |
| 11 lines | 1,249 | 174 |
Oct22
Units 632 · Boxes 78 · Lines 2
FBA15MQZ8KSV to EUK5, 2 SKUs, 1,000 kg. Pickup Mon 26 Oct (only slot). Burnside stickers the new EAN on each Dampseal 500ml.
Pickup booked Mon 26 Oct
| Description | ASIN | Qty | Boxes |
|---|---|---|---|
| Dampseal Matt White 500mlB0HM7N2H8Y | B0HM7N2H8Y | 480 | 40 |
| LeakFix Liquid Rubber Black 2.5 LitreB0H5JYKLLP | B0H5JYKLLP | 152 | 38 |
| 2 lines | 632 | 78 |
Amazon US FBA updates
Oct23
Units 1,277 · Boxes 368 · Lines 9
FBA19SYV1VZT to MEM2, 9 SKUs, 3 pallets. Pallet dims in 22 Oct, Amazon pickup from Proxi Mon 26 Oct.
Pickup booked Mon 26 Oct
| Description | ASIN | Qty | Boxes |
|---|---|---|---|
| BBQ & Stove Black Spray 2 x 400mlB0924L2ZSM | B0924L2ZSM | 48 | 16 |
| BBQ & Stove Black Spray 6 x 400mlB0C2J8XWC9 | B0C2J8XWC9 | 49 | 49 |
| Tile & Grout Sealer Spray 400mlB096S3XG2N | B096S3XG2N | 252 | 42 |
| Tile & Grout Sealer Spray 2 x 400mlB09R27F4FK | B09R27F4FK | 51 | 17 |
| Tile & Grout Sealer Spray 6 x 400mlB0C6B72P2N | B0C6B72P2N | 25 | 25 |
| Metallic Gold Spray 400mlB08WHKXNFL | B08WHKXNFL | 354 | 59 |
| Metallic Gold Spray 2 x 400mlB09TWLYBBZ | B09TWLYBBZ | 252 | 84 |
| Metallic Gold Spray 6 x 400mlB0C5RRSFJ4 | B0C5RRSFJ4 | 42 | 42 |
| Metallic Silver Spray 400mlB0BVMZHP95 | B0BVMZHP95 | 204 | 34 |
| 9 lines | 1,277 | 368 |
Oct23
USAMZ-EVE003-PRO-01
Units 15,724
Main shipment FBA19T6THR34 to MEM2, 13,533 units: only a few SKUs staged 23 Oct, Proxi says 42 mixed pallets can't all go this week. PRO-01.2 (split in 3 for the box limit: CMH7 528, BFI9 521, MEM2 542) 90% staged. Kazim's targets: PRO-01.2 Mon 26 Oct, PRO-01 Tue 27 Oct.
Staging at Proxi
Oct20
USAMZ-EVE004-OCT'26
Sent 20 Oct. Waiting on Proxi for a ready date.
Order sent to Proxi
FBA shipment issues
Amber
FBA shipment issues
Context Open shipment and listing issues with Amazon, eVenturing and Burnside.
- 3 open: Masonry Black 500ml, Damp Seal White 500ml (original), unfulfillable stock. New Damp Seal listing approved
Next eVenturing to escalate the Masonry Black barcode case with Amazon.
Owner Kay
Details
- Escalating Masonry Black 500ml barcode84 units stranded since 14 Oct, returned 14 Dec unless fixed. Adarsh pushing the unlink with Amazon. Masonry Black 500ml on Amazon (B092JNPVRC)
- Approved Damp Seal White 500ml barcode (new listing)Brand Registry case on the new Dampseal listing approved (raised 20 Oct).
- Amazon investigating Damp Seal White 500ml barcode (original)Case 13403998932: Amazon investigating the error sending B07XGLPZ4W to FBA. Fixing it so manufacturer barcodes can be sent once Pattern's stock runs out. Old listing on Amazon (B07XGLPZ4W, SKU 4000005)
- Report in Unfulfillable and stranded stock**24** units unfulfillable now, **189** sent back to Burnside, **15** pending. Net reimbursements **£121.58** Removal order rWreHUEFb7: **9** units across **8** SKUs, all pending. Burnside to say which are sellable LeakFix Spray Black 400ml (B094W7W5DL): **133** units were a barcode mismatch (scanning as Clear), not expired
Amber3 open
Multi-Packs Sales, week 42
£59.99
Sales
1
Units
1 of 21
Listings sold
Total since launch: £2,419.65 from 35 units, weeks 34 to 42
Top 3 since launch, by units
1. Clear Felt Seal 500ml pack of 12 (10)
2. Grey Felt Seal 1 Litre pack of 8 (6)
3. LeakFix Liquid Rubber Grey 500ml pack of 12 (5)
Units sold by listing, week 42
Share of sales
- 100%Clear Felt Seal 500ml pack of 12£59.99
Sales by listing, full report (21 listings)
Every multipack ASIN checked against the Elder Mac weekly sales import, week 42. Listings with no sales in the week do not appear in the export, so they show as zero here.
| Listing | SKU | ASIN | Units | Sales | Amazon stock 26 Oct |
|---|---|---|---|---|---|
| Premium Clear Felt Seal 500ml (Pack of 12)SKU 4000078-12 · B0H8XTD3MF | 4000078-12 | B0H8XTD3MF | 1 | £59.99 | 14 |
| Polar White Damp Seal Paint 1 Litre Matt (Pack of 8)SKU 4000006-8 · B0HC9XTH2G | 4000006-8 | B0HC9XTH2G | 0 | £0 | 18 |
| Polar White Damp Seal Paint 500ml Satin (Pack of 12)SKU 1470-12 · B0HCBHZXL2 | 1470-12 | B0HCBHZXL2 | 0 | £0 | 2 |
| Premium Black Felt Seal 2.5 Litre (Pack of 4)SKU 1234-4 · B0HCBMMKZD | 1234-4 | B0HCBMMKZD | 0 | £0 | 7 |
| Premium Black Felt Seal 500ml (Pack of 12)SKU 4000057-12 · B0HCBHKHS7 | 4000057-12 | B0HCBHKHS7 | 0 | £0 | 9 |
| Premium Clear Felt Seal 1 Litre (Pack of 8)SKU 4877200-8 · B0HCB9VBNR | 4877200-8 | B0HCB9VBNR | 0 | £0 | 0 |
| Premium Grey Felt Seal 1 Litre (Pack of 8)SKU 3222222-8 · B0H8Y11KH9 | 3222222-8 | B0H8Y11KH9 | 0 | £0 | 5 |
| Premium Grey Felt Seal 500ml (Pack of 12)SKU 3111111-12 · B0HCBBLZP4 | 3111111-12 | B0HCBBLZP4 | 0 | £0 | 1 |
| LeakFix Fibred Roof Coating Black 2.5 Litre (Pack of 4)SKU 1194-4 · B0HCBFMMBM | 1194-4 | B0HCBFMMBM | 0 | £0 | 17 |
| LeakFix Liquid Rubber Grey 500ml (Pack of 12)SKU 3000330-12 · B0H8Y1QV5V | 3000330-12 | B0H8Y1QV5V | 0 | £0 | 15 |
| LeakFix Fibred Roof Coating Grey 1 Litre (Pack of 8)SKU 4000051-8 · B0HCB52CCT | 4000051-8 | B0HCB52CCT | 0 | £0 | 16 |
| LeakFix Fibred Roof Coating Black 1 Litre (Pack of 8)SKU 4000052-8 · B0H8Y2ZW6P | 4000052-8 | B0H8Y2ZW6P | 0 | £0 | 18 |
| LeakFix Liquid Rubber Clear 500ml (Pack of 12)SKU 3000329-12 · B0H8Y13KQ9 | 3000329-12 | B0H8Y13KQ9 | 0 | £0 | 18 |
| LeakFix Fibred Roof Coating Grey 2.5 Litre (Pack of 4)SKU 1195-4 · B0HC9SQWNJ | 1195-4 | B0HC9SQWNJ | 0 | £0 | 9 |
| Direct to Rust Gloss Black 400ml (Pack of 12)SKU 1030-12 · B0HC9TCYCL | 1030-12 | B0HC9TCYCL | 0 | £0 | 20 |
| Premium Black Felt Seal 1 Litre (Pack of 8)SKU 4000058-8 · B0H8Y378VD | 4000058-8 | B0H8Y378VD | 0 | £0 | 14 |
| Premium Grey Felt Seal 2.5 Litre (Pack of 4)SKU 1233-4 · B0H8Y7PNLP | 1233-4 | B0H8Y7PNLP | 0 | £0 | 18 |
| Polar Anti Mould Paint White 500ml (Pack of 12)SKU 1368-12 · B0HM39X26H | 1368-12 | B0HM39X26H | 0 | £0 | 0 |
| Polar Anti Mould Paint White 1 Litre (Pack of 8)SKU 1347-8 · B0HM3HQLFD | 1347-8 | B0HM3HQLFD | 0 | £0 | 0 |
| Shed Roof Paint Anthracite 2.5 Litre (Pack of 4)SKU 1340-4 · B0HM3JZ9PS | 1340-4 | B0HM3JZ9PS | 0 | £0 | 15 |
| Shed Roof Paint Clear 2.5 Litre (Pack of 4)SKU 1580-4 · B0HM3PCG5Y | 1580-4 | B0HM3PCG5Y | 0 | £0 | 15 |
| 21 listings, 1 with sales | 1 | £59.99 | 231 |
Additional Multi-Packs Listings
Amber
Multi-Packs Listings
4 new multipack listings live 6 Oct: 2 sent on EVE014 (19 Oct), 2 next shipment, Line Marker not sending
Multipack Qty Status Shed Roof Paint Anthracite 2.5L (Pack of 4)B0HM3JZ9PS 15 Sent, EVE014 (19 Oct) Shed Roof Paint Clear 2.5L (Pack of 4)B0HM3PCG5Y 15 Sent, EVE014 (19 Oct) Anti Mould Paint White Matt Water Based 1 Litre (Pack of 8)B0HM3HQLFD Next shipment Anti Mould Paint White Matt Water Based 500ml (Pack of 12)B0HM39X26H Next shipment Line Marker White Paint 2.5 Litre (Pack of 4) Not sending - Line Marker 4-pack not sent: the single packs are selling faster
Owner Kay Waiting on eVenturing
17 live multipacks stay as permanent SKUs, Rida's review outcome to follow
- Polar White Damp Seal Paint 1 Litre Matt (Pack of 8)
- Polar White Damp Seal Paint 500ml Satin (Pack of 12)
- Premium Black Felt Seal 2.5 Litre (Pack of 4)
- Premium Black Felt Seal 500ml (Pack of 12)
- Premium Clear Felt Seal 1 Litre (Pack of 8)
- Premium Grey Felt Seal 1 Litre (Pack of 8)
- Premium Grey Felt Seal 500ml (Pack of 12)
- LeakFix Fibred Roof Coating Black 2.5 Litre (Pack of 4)
- LeakFix Liquid Rubber Grey 500ml (Pack of 12)
- LeakFix Fibred Roof Coating Grey 1 Litre (Pack of 8)
- LeakFix Fibred Roof Coating Black 1 Litre (Pack of 8)
- LeakFix Liquid Rubber Clear 500ml (Pack of 12)
- LeakFix Fibred Roof Coating Grey 2.5 Litre (Pack of 4)
- Direct to Rust Gloss Black 400ml (Pack of 12)
- Premium Clear Felt Seal 500ml (Pack of 12)
- Premium Black Felt Seal 1 Litre (Pack of 8)
- Premium Grey Felt Seal 2.5 Litre (Pack of 4)
Amber4 new live
Supply Chain
Oct23
UK Batch 15 order
- PO UK Batch 15 (JF'27) and the October container plan (rest of Batch 14 + Batch 15) sent to TTI 23 Oct
- Printed cans for 500ml only (7,500)
- Ships end of October or first week of November at the latest
Next TTI to confirm the container booking.
PO sent 23 Oct
Oct22
New colour and formulation order
- Forecast agreed for Decking, Patio, Garage and Floor, Concrete Stain and Door Step (SKUs 1650 to 1673)
- Tom: spring and summer sellers (no use below 10°C, no new content before April), so not on the Jan/Feb MOQs
- Separate PO next week for the March/April intake. Decking and Patio prices asked from TTI
Next Rida and eVenturing to rework the projections.
Waiting on Rida and eVenturing
Separate PO
Oct23
Damp & Stain Block cover
- Stock covers November and December only
- Quantity raised on the Batch 15 PO (about 2,000 more)
Next Slow ads down until stock is secured (Rida).
Raised on Batch 15
Oct22
De-icer forecast and stock
- Tom approved Rida's forecast on 22 Oct: no additional order, stock of the 1, 2 and 6 packs is enough
- US: about 5,000 Pack of 2 in stock, enough to January. Splitting packs of 6 is the fallback
No new order
Oct22
WB containers straight to AWD
- Kazim asked to look into it again
Next Kazim to answer by 31 Oct.
To chase
Oct23
ATS stock to 3PL Proxi
- ATS holds 6 pallets until the $1,620 storage bill is paid
- Proxi's formal quote $445.55 (23 Oct), needs hazmat details per pallet from the SDS
Next Tom to pay. Kay to send ATS instructions for the returns.
Waiting on Tom
To chase
Oct22
Flawless Lacquer Matt filled with DTR
- Batch DTR400AS260420: wrong printed cans picked from a mixed tray
- TTI fix: one SKU per tray, double count, extra inspection
Next TTI to confirm how many units are affected.
Waiting on TTI
Quantity to confirm
Oct23
US container MSNU1527383
- CBP exam finished 23 Oct, $2,146.63 exam charges paid
- Back to LA port, then rail to Cincinnati. No ETA yet
Exam cleared
Oct22
Tom's China trip
- Trip list sent to TTI
8 to 15 Nov
eVenturing follow up
Oct22
New listings
- 26 of 32 live, 14 complete
- This week: Brand Story on 20 listings and Vine on 2 (20 Oct). Liquid Rubber Black 2.5L images uploaded, page shows once its 152 units land
- 2 suppressed 10L listings have stock at Amazon with no main image: Liquid Rubber Black (5 units), Fibred Black (20 units)
18 listings still open
Listing Status LeakFix Fibred Roof Coating Black 2.5 LitreB09HCTNKNN Old LeakSeal render. Uploaded 14 Oct, not showing: Seller Support case. Needs render, infographics LeakFix Liquid Rubber Black 2.5 LitreB0H5JYKLLP Redirects to Black 1L. Needs Brand Story, A+ LeakFix Fibred Roof Coating Black 5 LitreB0H5JZ2NK7 A+ ticked Yes but not showing on the live page. Needs A+ LeakFix Fibred Roof Coating Black 10 LitreB0H5K25CG9 Redirects to Black 1L. Needs render, infographics, Brand Story, A+ LeakFix Liquid Rubber Black 10 LitreB0H5JWQXK7 Redirects to Black 1L. Needs render, infographics, Brand Story, A+ LeakFix Fibred Roof Coating Grey 1 LitreB07PWDBR4S Old title (Premium Leak Fix Grey Paint) and old LeakSeal bullets. Needs title and bullets LeakFix Fibred Roof Coating Grey 5 LitreB0H5K7R99C Needs A+ LeakFix Fibred Roof Coating Grey 10 LitreB0H5KP6SXV Redirects to Grey 1L. Needs render, infographics, Brand Story, A+ LeakFix Liquid Rubber Grey 10 LitreB0H5JR22NV Redirects to Grey 1L. Needs render, infographics, Brand Story, A+ LeakFix Liquid Rubber Clear 10 LitreB0H5JYWZ1V Redirects to Clear 1L. Needs render, infographics, Brand Story, A+ Bathroom Paint White 100mlB0H5JZJLNH Needs A+ DampSeal Solvent Based White 100mlB0H5K43K2X Needs infographics Dampseal Water Based White 100mlB0H5KTK7YV Needs infographics, A+ Bathroom Paint White Satin 1 LitreB0H5JRJMZ1 Needs A+ Anti Mould Acrylic Emulsion White Matt 2.5 LitreB0H5JW6RZ9 Needs A+ Bathroom Paint White Satin 2.5 LitreB0H5JY9KRB Needs A+ Anti Mould Acrylic Emulsion White Matt 5 LitreB0H5JTCQZ3 Needs A+ Bathroom Paint White Satin 5 LitreB0H5K9Y4LH Needs A+
Next eVenturing to upload the 10L renders and fix the 9 errors.
Waiting on eVenturing
14 of 32 complete
Oct22
Multi-pack listings
- 18 of 21 live, 1 complete (Direct to Rust 12-pack)
- This week: Shed Roof 4-packs in stock from EVE014. Liquid Rubber Clear 12-pack has its Buy Box back. A+ missing on all 20 open
20 multipacks still open
Listing Status Polar White Damp Seal Paint 1 Litre Matt (Pack of 8)B0HC9XTH2G Images 2 to 6 are Felt Seal infographics. Needs A+ Polar White Damp Seal Paint 500ml Satin (Pack of 12)B0HCBHZXL2 Images 2 to 6 are Felt Seal infographics. Needs A+ Premium Black Felt Seal 2.5 Litre (Pack of 4)B0HCBMMKZD Needs A+ Premium Black Felt Seal 500ml (Pack of 12)B0HCBHKHS7 Main image shows the Clear label on a Black pack. Needs A+, render Premium Clear Felt Seal 1 Litre (Pack of 8)B0HCB9VBNR Redirects to Clear 500ml pack of 12. Needs A+, pack render, infographics, Brand Story Premium Grey Felt Seal 1 Litre (Pack of 8)B0H8Y11KH9 Needs A+ Premium Grey Felt Seal 500ml (Pack of 12)B0HCBBLZP4 Needs A+, Brand Story LeakFix Fibred Roof Coating Black 2.5 Litre (Pack of 4)B0HCBFMMBM Needs A+ LeakFix Liquid Rubber Grey 500ml (Pack of 12)B0H8Y1QV5V Needs A+ LeakFix Fibred Roof Coating Grey 1 Litre (Pack of 8)B0HCB52CCT Needs A+ LeakFix Fibred Roof Coating Black 1 Litre (Pack of 8)B0H8Y2ZW6P Needs A+ LeakFix Liquid Rubber Clear 500ml (Pack of 12)B0H8Y13KQ9 Main image is a single tin, not the 12-pack. Needs A+, pack render LeakFix Fibred Roof Coating Grey 2.5 Litre (Pack of 4)B0HC9SQWNJ Needs A+ Premium Clear Felt Seal 500ml (Pack of 12)B0H8XTD3MF Needs A+ Premium Black Felt Seal 1 Litre (Pack of 8)B0H8Y378VD Needs A+ Premium Grey Felt Seal 2.5 Litre (Pack of 4)B0H8Y7PNLP Needs A+ Anti Mould Paint White Matt Water Based 1 Litre (Pack of 8)B0HM3HQLFD Redirects to the Anti Mould 1L single. Needs A+, render, infographics, Brand Story Anti Mould Paint White Matt Water Based 500ml (Pack of 12)B0HM39X26H Redirects to the Anti Mould 1L single. Needs A+, render, infographics, Brand Story Shed Roof Paint Clear 2.5L (Pack of 4)B0HM3PCG5Y Own page now, but the only image is a single tin, not the pack of 4. Needs A+, pack render, infographics, Brand Story Shed Roof Paint Anthracite 2.5L (Pack of 4)B0HM3JZ9PS Own page now, but the only image is a single tin, not the pack of 4. Needs A+, pack render, infographics, Brand Story
Next eVenturing to fix the multi-pack images.
Waiting on eVenturing
1 of 21 complete
Oct22
SKU 1646 suppressed
- Suppressed with stock available: main images missing. Flagged to Lucas 22 Oct
- Multipack renders running about 10 days late: asked for them on the shared drive
Next Lucas to upload the images and confirm the listing is back.
Waiting on Lucas
Images missing
Oct22
New colour and formulation listings
- 18 grey colour listings: approved, overlabels sent to eVenturing 21 Oct. Dark Grey overlabels apply from Batch 15
- 4 Masonry Anthracite: not approved yet
- 4 MDF Primer: waiting for GS1 barcodes
- 2 Felt Seal FBM (old labels): ASIN to confirm
Next eVenturing to create the listings once the new product listings are done (Buy Box).
Waiting on eVenturing
28 to create
Oct22
BuyBox Action Plan UK
7 of 8 new UK listings live: EVE014 received in full, Buy Box on all 7 (21 Oct)
Product Price Qty Boxes Status Leakfix Spray Clear 400ml (Pack of 1)SKU 1128-NEW · B0HM3HJBPG £12.99 300 50 Live, Buy Box Dampseal Matt White 500mlSKU 4000005-NEW2 · B0HM7N2H8Y £15.99 480 40 On EVE016, plan sent 21 Oct Dampseal Matt White 1 LitreSKU 4000006-NEW · B0HM3DTMDZ £21.99 304 38 Live, Buy Box Dampseal Matt White 2.5 LitreSKU 1198-NEW · B0HM3HFSNG £36.99 120 30 Live, Buy Box Dampseal Matt White 5 LitreSKU 1298-NEW · B0HM3DL7GK £54.99 52 52 Live, Buy Box De-icer Pack of 1SKU 1235-NEW · B0HM3KWVFZ £6.99 360 60 Live, Buy Box De-icer Pack of 2SKU 2514893-NEW · B0HM3GC5SK £11.99 255 85 Live, Buy Box De-icer Pack of 6SKU 1235-6-NEW · B0HM3KB22V £29.99 52 52 Live, Buy Box Total 1,923 407 - Re-parenting not done yet, all 7 still stand alone
- Dampseal 500ml: Brand Registry approved, 480 units on EVE016
Next eVenturing to re-parent the 7 listings.
Waiting on eVenturing
7 of 8 live
Oct20
BuyBox Action Plan US
Sam has created the 6 new US listings (20 Oct)
Product EAN Price De-icer Pack of 1SKU 1235-NEW · B0HM3KWVFZ 5060964845203 $11.99 De-icer Pack of 2SKU 2514893-NEW · B0HM3GC5SK 5060964845210 $18.99 De-icer Pack of 6SKU 1235-6-NEW · B0HM3KB22V 5060964845227 $41.99 Leakfix Spray Clear 400ml (Pack of 1)SKU 1128-NEW · B0HM3HJBPG 5060964845128 $16.99 Leakfix Spray Clear 400ml (Pack of 2)SKU 1128-2-NEW 5060964845180 $21.99 Leakfix Spray Clear 400ml (Pack of 6)SKU 1128-6-NEW 5060964845197 $45.99 - Pack of 4 for 1128 still to add
Waiting on Sam, to parent and add renders
To chase
Oct21
US listing spelling fixes
3 live bullet errors across 10 US ASINs
Product Fix LeakFix Spray, bullet 1B094W7W5DL · B09SZDZ3FT · B09SZF2K6C · B0CV5PS4RL CRACTS to CRACKS Line Marker, bullet 2B09WNBF9KQ · B09WNC3ZCT · B09WNB5THW · B09WND23NH deal for to ideal for Waterproofing Sealant, bullet 5B0FBXCCSGZ 33 Fl Oz tin covers up to 10 sq ft Waterproofing Sealant, bullet 5B0FBXBHPBM 84 Fl Oz tin covers up to 25 sq ft
Next Sam to fix the live bullets.
Waiting on Sam
Sent to Sam 21 Oct
Oct22
Concrete Stain pesticide flag
- Dark Grey 5L 74 units, Light Grey 5L 42 units stranded: Amazon wants pesticide qualification. No pesticides in the product
- Weeds and fungi wording removed from Dark Grey, submitted 22 Oct. Light Grey still to change
- Auto removal 11 Nov (Dark Grey), 11 Dec (Light Grey)
Next Agree with Sam who owns the case if Amazon needs a further review.
Waiting on Amazon
116 units stranded
Oct22
B2B pricing and advertising
- UK B2B tiers live: 2 to 4, 5 to 9 and 10+ units. Business ads set up 22 Oct
- US tiers done by Rida: 10% up to 25 to 30% on the top tier, all below the Amazon price
Next Tom to decide the US B2B prices.
US tiers with Tom
Oct20
Black Friday and Cyber Monday
- Rida's deal numbers due 26 Oct
Next Best deals, else Prime Exclusive discounts.
Numbers due 26 Oct
Oct23
eVenturing timelines
- Renders 41 of 43 done
- Image stacks approved: DTR Metal Spray, DTR Metal Paint, Tapeseal. Others back with Figma comments, Rust Converter Spray moving to review. A+ overdue
- Lucas off 9 to 20 Nov (Charlie covers). eVenturing closed 23 Dec to 4 Jan, catalogue team covering
- UK project update with Lucas Fri 6 Nov
Next eVenturing to revise the image stacks.
Waiting on eVenturing
To chase
Projects
Amber
Take the Buy Box back from Pattern
- UK 80.4%, US 56.3% (Fri 23 Oct)
- UK, why Pattern holds 49: 27 no Elder Mac stock at Amazon (20 discontinued), 5 Pattern bundles, 17 Elder Mac has stock but Pattern still wins
- US, why Pattern holds 28: no Elder Mac stock at Amazon on all 28. 10 inbound, more on EVE003 and EVE004 at the 3PL
17 UK listings where Elder Mac has stock but Pattern holds the Buy Box
Listing Elder Mac units Buy Box price Leakfix Spray Clear 400ml (Pack of 1)B094W4Z9N4 1784 £12.96 Tapeseal Clear 4 x 5ftB0BT25RPRW 877 £12.97 Damp and Stain Block White 500ml (Pack of 2)B0C74P3DMJ 414 £18.99 Dampseal Matt White 1 LitreB07P56BWCT 389 £21.70 Dampseal Matt White 2.5 LitreB09GG6JCKX 320 £36.97 Stain Block Spray White 400ml (Pack of 2)B09TTKQ266 206 £16.99 Garden Sprayer 5 LitreB07Q28TXS5 176 £16.99 Anti Mould Paint White 5 LitreB0BLZNZF64 162 £54.13 Tapeseal Black 5 x 5ftB0CRDZGM1S 140 £13.96 Anti Mould Paint Spray Clear 400ml (Pack of 1)B0D679WKYL 133 £10.99 Patio Paint Mid Grey 5 LitreB0D2RWPGCV 60 £58.39 Decking Paint Dark Grey 5 LitreB0DP31YVNW 58 £55.00 Concrete Stain Dark Grey 5 LitreB0BYFBR57D 52 £44.99 Patio Paint Light Grey 5 LitreB09SJ52RR4 48 £59.99 Garage Floor Paint - Water Based Dark Grey 5 LitreB0DP4Z95PC 38 £54.35 Decking Paint Light Grey 5 LitreB0DP32V92C 32 £55.00 Dampseal Satin Magnolia 2.5 LitreB0D4MGQN7Z 4 £39.99
Owner Kay Waiting on eVenturing
Details
Who holds the Buy Box (live listings)
| Check | Elder Mac | Pattern | Elder Mac share |
|---|---|---|---|
| UK, 23 Oct | 201 | 49 | 80.4% (78.5% on 16 Oct) |
| US, 23 Oct | 36 | 28 | 56.3% (54.0% on 16 Oct) |
AmberUK 80.4% · US 56.3%
Oct22
Amber
Amazon Freight spending limit
- Limit £2,000, £2,047 used. EVE016 (£163.20) paid 22 Oct. Naveen preparing September accounts for a higher limit
- £18 credit went on transport invoice 2027015112490, so accessorial invoice 2027015113380 is still open. Relay case 13408876492 under review
Owner Kay Waiting on Naveen (Finance)
AmberEVE016 paid
Oct21
Amber
LeakFix Liquid Rubber & Fibred Roof Coating
- 15 of 21 live, Buy Box on all 15
- Liquid Rubber sales up 41% last week
2 Liquid Rubber 10L in hazmat review, documents uploaded 21 Oct (2 working days)
Product Status Liquid Rubber Clear 10LB0H5JYWZ1V Under review Liquid Rubber Grey 10LB0H5JR22NV Under review
Next Already sent the request to M. They're still processing internally.
Owner Kay Waiting on Rida and eVenturing
Amber15 of 21 live
Amber
LeakFix Liquid Rubber White, US launch
- Recommended for February 2027
- TTI samples due next week
Next Waiting on Catherine for formulations.
Owner Rida Waiting on Catherine (formulations)
AmberRecommendation to Tom
Oct23
Amber
Website Q4 proposal
- Recommending Amit, $2,840 in total. Asking approval for $980 (about £735) now, ad hoc part to be requoted
- Amit's terms: 50% upfront, 50% on approval of each task
Next Kay to present it on Mon 26 Oct.
Owner Kay Waiting on Tom
AmberPresenting Mon 26 Oct
Amber
Website Adhoc
- UK: 20 of 25 new products added; 5 in draft. All 6 missing sizes and 16 required multipacks added.
- Q4 peak range: all 68 assortment rows marked Added and on sale; page improvements remain.
- US: 68 of 86 SKUs live with correct Amazon.com links; 13 built but out of stock and 5 still to add. Market setup, dollar pricing and content marked Done.
Next Confirm stock before removing 37 discontinued items; finish UK links and page information, renders and ratings, and US SDS / Prop 65 checks.
Owner Kay
Details
| Area | Position on 22 Oct 2026 |
|---|---|
| New products | 20 of 25 added; the other 5 are built in draft. |
| Existing missing sizes | All 6 added: 3 Flawless Lacquer 1L finishes, Metallic Silver single and 6-pack, Stain Block Matt White 2.5L. |
| Multi-packs | All 16 required multi-packs added with Amazon buttons. One original pack was excluded. |
| Q4 peak range | All 68 assortment rows marked Added and on sale. Page improvements remain. |
| Discontinued removals | 3 of the original 40 removal candidates removed; 37 still to remove after stock confirmation. |
| Affiliate links added | UK links added, including all 16 required multi-packs; 9 live sizes still need links. US: 68 SKUs have correct Amazon.com links. |
| Coverage information | In place on most UK pages; 5 pages still missing coverage information. |
| Surface recommendations | Surface suitability, preparation and application guidance: completion not confirmed. Part of the outstanding product information-box work. |
| Drying information | Added across much of the UK range; drying times still missing on 9 pages. |
| Technical datasheets (TDS) | Recorded complete on applicable UK product pages. Garden Sprayer is exempt. |
| Safety datasheets (SDS) | Recorded complete on applicable UK product pages. Garden Sprayer and TapeSeal are exempt. US SDS / Prop 65 checks remain in progress. |
| Key Features / bullets | Every UK product page recorded as showing Key Features bullets. US product wording, sizes and bullets marked Done. |
| Coverage calculators | Calculators on 30 UK pages; still missing on 5 paint pages. |
| Product renders / images | 15 UK pages have newer images; 34 still need new renders. Alt-text completion needs checking because dashboard notes conflict. |
| Other progress | Control sheet marked Done. Yotpo removed, leaving Judge.me; visible star ratings still outstanding. |
| US storefront | 68 of 86 US SKUs live with correct Amazon.com links; 13 built but out of stock; 5 still to add. US market setup, dollar pricing and US product content marked Done. |
AmberUpdated 22 Oct
Oct21
Green
New colour listings approved
- 18 approved on Batch 15. Overlabels updated to RAL 7016, sent to eVenturing 21 Oct
- 4 MDF Primer SKUs added (UK), waiting for GS1 barcodes (GS1 invoice with Tom)
- Old colours to clear with a strong promotion
Next eVenturing to create the listings.
Owner Kay
Details
| SKU | Product |
|---|---|
| Approved: 18 | |
| 1650 | Garage Floor Paint Water Based Dark Grey 5L |
| 1651 | Garage Floor Paint Water Based Mid Grey 5L |
| 1652 | Garage Floor Paint Water Based Light Grey 5L |
| 1653 | Concrete Stain Dark Grey 5L |
| 1654 | Concrete Stain Light Grey 5L |
| 1655 | Garage Floor Paint Solvent Based Dark Grey 5L |
| 1656 | Garage Floor Paint Solvent Based Mid Grey 5L |
| 1657 | Garage Floor Paint Solvent Based Light Grey 5L |
| 1658 | Door Step Paint Dark Grey 750ml |
| 1659 | Door Step Paint Light Grey 750ml |
| 1661 | Anti Slip Floor Paint Solvent Based Dark Grey 5L |
| 1662 | Anti Slip Floor Paint Solvent Based Mid Grey 5L |
| 1663 | Anti Slip Floor Paint Solvent Based Light Grey 5L |
| 1664 | Decking Paint Dark Grey 5L |
| 1665 | Decking Paint Light Grey 5L |
| 1671 | Patio Paint Dark Grey 5L |
| 1672 | Patio Paint Light Grey 5L |
| 1673 | Patio Paint Mid Grey 5L |
| Waiting for GS1: 4 | |
| 1674 | MDF Primer White 500ml |
| 1675 | MDF Primer White 1L |
| 1676 | MDF Primer Clear 500ml |
| 1677 | MDF Primer Clear 1L |
| Not approved yet: 4 | |
| 1666 | Anthracite Masonry Paint 500ml |
| 1667 | Wallguard Anthracite Masonry Paint 1L |
| 1668 | Wallguard Anthracite Masonry Paint 2.5L |
| 1669 | Wallguard Anthracite Masonry Paint 5L |
Green18 approved
Green
Range Control dashboards
- Updated daily at 08:00
Owner Kay
GreenUpdated daily
Adhoc
Oct20
Listing updates: RRP and Vine
- RRP back to agreed on 10 ASINs, Buy Box on all 10. Vine on Bathroom Paint 1L and Anti Mould Acrylic 2.5L
Details
| Product | Task | Status | Note |
|---|---|---|---|
| 10 ASINs | RRP updates | Complete | |
| Bathroom Paint (1L)SKU 1604 · B0H5JRJMZ1 | Vine | Complete | 30 units enrolled on 20/10 |
| Anti Mould Acrylic (2.5L)SKU 1602 · B0H5JW6RZ9 | Vine | Complete | 30 units enrolled on 20/10 |
Complete
Oct22
Feltseal MFN test from Burnside
2 SKUs, 448 units at Burnside
Product Units FeltSeal Black 500mlSKU 4000057 · B07PWXV93R 72 FeltSeal Grey 2.5 LitreSKU 1233 · B09MJHSCQX 376 - Test agreed with Burnside, starts Mon 26 Oct on APC. Veeqo to Mintsoft link requested 21 Oct
Next Rida to do COGS for the 2 SKUs.
Waiting on Burnside
Starts Mon 26 Oct
Oct22
Amazon Affiliate and Attribution links
- Attribution links sent 20 Oct
- US affiliate: tax information added, complete and working
Complete
Marketplace expansion UK
- Main focus: QVC, meeting Mon 2 Nov
- Everything else on hold, including Shopify and B&Q
Waiting on Tom
To chase
Oct23
Marketplace expansion US
- Main focus: Walmart, everything else on hold
- Sample box (22 SKUs) packed at Proxi 23 Oct, out Mon 26 Oct. 1128-2 not in stock
- Registration blocked: Walmart may only take an LLC taxed as a C or S corp. Tom asked Evan (Sauer Legal) for options 22 Oct
Next Evan to come back with the entity options.
Waiting on Tom
To chase
Dashboard fixes and reporting
- All reports on the dashboard. Rida's report now Monday end of day
Next Kay to fix the China production KPI.
To chase
Oct22
Clear Binding Primer 1L back to Proxi (US)
- Removal order Binding1L: SKU 1531, B0DP7F1TSY, to Proxi Cincinnati
Removal placed
Polar Coatings · Week 43 · Prepared by Kay, Friday 23 October 2026