Week 44 Operations Report

USAMZ-EVE003-OPP-01

Units 1,277

Missed 29 Oct pickup over the Hazmat BOL. Pickup booked 30 Oct. Amazon to reply on the BOL by 2 Nov.

USAMZ-EVE003-PRO-01.2

Units 1,591

Split across CMH7, BFI9 and MEM2. Packed on 3 pallets, waiting on the BOL fix.

USAMZ-EVE003-PRO-01

Units 13,533

All box labels sent 29 Oct. About a quarter staged, runs into next week.

USAMZ-EVE004-OCT'26

Sent 20 Oct. Waiting on a ready date.

November and December containers

• Nov lands 15/16 Nov, live about 29 Nov
• Dec lands about 1 Dec, live by 15 Dec

Order Inventory

• Tom approved Rida's quantities 29 Oct
• 4 critical orders

  SKU	Kazim	Rida (approved)
  1119Flawless Lacquer Matt 2 x 400ml	618	about 1,650
  1531Clear Binding Primer 1L	600	about 780
  1256Stain Block Spray White 400ml	954	about 1,400
  4000051LeakFix Fibred Grey 1L	208	208

Next Kazim to place the orders.

Waiting on Kazim

• Order Inventory

Supply chain and operations dashboard

• One dashboard to flag run rate jumps, with Pattern forecast vs run rate
• Due Wed 4 Nov

Tap the screenshot to enlarge

Damp & Stain Block cover

• Stock covers Nov and Dec only
• About 2,000 more added to Batch 15

Next Slow ads until stock is secured.

De-icer forecast and stock

• No new order (Tom, 22 Oct)
• US has about 5,000 Pack of 2, enough to January

WB containers straight to AWD

• Kazim looking into it again

Next Answer by 31 Oct.

ATS stock to 3PL Proxi

• ATS meeting about 4 Nov on Polar's bills

Waiting on ATS

China factory quality checks (TTI)

• Escalated to TTI 28 Oct
• 3 quality failures

  Issue	Detail
  Wrong product in the canSKU 1118	Flawless Lacquer Clear Matt can held Direct to Rust Black Matt (batch DTR400AS260420)
  Wrong printed can, batch 14SKU 1119	Pack of 2 had a Direct to Rust Silver Satin can (made 24 Jul). Batch 14 is the stock now selling
  US stock not relabelled3 US sprays	Metallic Gold, Metallic Silver and All Surface Primer Grey (batches 13, 14) in old packaging though relabelling was paid. TTI to resend labels and cover the rework; Tom approved selling as is

• At risk: 1,274 units of 1118 and 225 of 1119 at FBA
• TTI has not replied with numbers or records yet

Next If Burnside finds Batch 14 wrong too, all Flawless Lacquer comes off FBA.

Waiting on TTI

US containers

• MSNU1527383 cleared exam, $2,146.63 paid. No ETA yet
• August DG container cleared customs
• July invoices approved, paid next week

Spain SPN002

• Next shipment about 20 Nov, adding floor paints and primers
• Fewer, larger shipments to save the £750 DG fee

Tom's China trip

• Trip list confirmed with TTI

Product development

• MDF Primer prices and COGS in. Rida costing next
• Biocide added to MDF Primer. Calvin checking Amazon compliance
• Rust Converter gloss too high (18, needs under 10)
• Transparent spray labels approved

New listings

• 26 of 32 live, 14 complete
• Fibred Roof Black 2.5L and Grey 1L still show old content, escalated
• 18 still open

  Listing	Status
  LeakFix Fibred Roof Coating Black 2.5 LitreB09HCTNKNN	Old LeakSeal render. Uploaded 14 Oct, not showing: Kay asked eVenturing to raise it again 27 Oct
  LeakFix Liquid Rubber Black 2.5 LitreB0H5JYKLLP	Redirects to Black 1L. Needs Brand Story, A+
  LeakFix Fibred Roof Coating Black 5 LitreB0H5JZ2NK7	A+ ticked Yes but not showing on the live page. Needs A+
  LeakFix Fibred Roof Coating Black 10 LitreB0H5K25CG9	Images uploaded, no longer suppressed (26 Oct). Needs Brand Story, A+
  LeakFix Liquid Rubber Black 10 LitreB0H5JWQXK7	Images uploaded, not suppressed (26 Oct). Needs Brand Story, A+
  LeakFix Fibred Roof Coating Grey 1 LitreB07PWDBR4S	Old title and LeakSeal bullets. New ones uploaded, not showing: eVenturing raising a case (26 Oct)
  LeakFix Fibred Roof Coating Grey 5 LitreB0H5K7R99C	Needs A+
  LeakFix Fibred Roof Coating Grey 10 LitreB0H5KP6SXV	Images uploaded, no longer suppressed (26 Oct). Needs Brand Story, A+
  LeakFix Liquid Rubber Grey 10 LitreB0H5JR22NV	Redirects to Grey 1L. Needs render, infographics, Brand Story, A+
  LeakFix Liquid Rubber Clear 10 LitreB0H5JYWZ1V	Redirects to Clear 1L. Needs render, infographics, Brand Story, A+
  Bathroom Paint White 100mlB0H5JZJLNH	Needs A+
  DampSeal Solvent Based White 100mlB0H5K43K2X	Needs infographics
  Dampseal Water Based White 100mlB0H5KTK7YV	Needs infographics, A+
  Bathroom Paint White Satin 1 LitreB0H5JRJMZ1	Needs A+
  Anti Mould Acrylic Emulsion White Matt 2.5 LitreB0H5JW6RZ9	Needs A+
  Bathroom Paint White Satin 2.5 LitreB0H5JY9KRB	Needs A+
  Anti Mould Acrylic Emulsion White Matt 5 LitreB0H5JTCQZ3	Needs A+
  Bathroom Paint White Satin 5 LitreB0H5K9Y4LH	Needs A+

Next eVenturing to upload the 10L renders and fix the errors.

Waiting on eVenturing

• New listing checks (dashboard)
• New listing checks sheet

Multi-pack listings

• 18 of 21 live, 1 complete
• Renders fixed 27 Oct. A+ missing on all open
• 20 still open

  Listing	Status
  Polar White Damp Seal Paint 1 Litre Matt (Pack of 8)B0HC9XTH2G	Renders fixed (27 Oct). Needs A+
  Polar White Damp Seal Paint 500ml Satin (Pack of 12)B0HCBHZXL2	Renders fixed (27 Oct). Needs A+
  Premium Black Felt Seal 2.5 Litre (Pack of 4)B0HCBMMKZD	Needs A+
  Premium Black Felt Seal 500ml (Pack of 12)B0HCBHKHS7	Renders fixed (27 Oct). Needs A+
  Premium Clear Felt Seal 1 Litre (Pack of 8)B0HCB9VBNR	Redirects to Clear 500ml pack of 12. Needs A+, pack render, infographics, Brand Story
  Premium Grey Felt Seal 1 Litre (Pack of 8)B0H8Y11KH9	Needs A+
  Premium Grey Felt Seal 500ml (Pack of 12)B0HCBBLZP4	Brand Story connected 26 Oct. Needs A+
  LeakFix Fibred Roof Coating Black 2.5 Litre (Pack of 4)B0HCBFMMBM	Needs A+
  LeakFix Liquid Rubber Grey 500ml (Pack of 12)B0H8Y1QV5V	Needs A+
  LeakFix Fibred Roof Coating Grey 1 Litre (Pack of 8)B0HCB52CCT	Needs A+
  LeakFix Fibred Roof Coating Black 1 Litre (Pack of 8)B0H8Y2ZW6P	Needs A+
  LeakFix Liquid Rubber Clear 500ml (Pack of 12)B0H8Y13KQ9	Renders fixed (27 Oct). Needs A+
  LeakFix Fibred Roof Coating Grey 2.5 Litre (Pack of 4)B0HC9SQWNJ	Needs A+
  Premium Clear Felt Seal 500ml (Pack of 12)B0H8XTD3MF	Needs A+
  Premium Black Felt Seal 1 Litre (Pack of 8)B0H8Y378VD	Needs A+
  Premium Grey Felt Seal 2.5 Litre (Pack of 4)B0H8Y7PNLP	Needs A+
  Anti Mould Paint White Matt Water Based 1 Litre (Pack of 8)B0HM3HQLFD	Redirects to the Anti Mould 1L single. Needs A+, render, infographics, Brand Story
  Anti Mould Paint White Matt Water Based 500ml (Pack of 12)B0HM39X26H	Redirects to the Anti Mould 1L single. Needs A+, render, infographics, Brand Story
  Shed Roof Paint Clear 2.5L (Pack of 4)B0HM3PCG5Y	Brand Story connected. Pack render due this week (Lucas, 26 Oct). Needs A+, infographics
  Shed Roof Paint Anthracite 2.5L (Pack of 4)B0HM3JZ9PS	Brand Story connected. Pack render due this week (Lucas, 26 Oct). Needs A+, infographics

Next eVenturing to add A+.

Waiting on eVenturing

• New listing checks (dashboard)

SKU 1646 suppressed

• Back live UK and US (27 Oct)

New colour and formulation listings

• 18 grey listings created
• 4 Masonry Anthracite not approved yet
• 4 MDF Primer barcodes assigned

Next Lucas to add seasonality to the old colour listings.

Waiting on eVenturing

Launch plan sheet

BuyBox Action Plan UK

• 7 of 8 live, Buy Box on all 7

  Product	Price	Qty	Boxes	Status
  Leakfix Spray Clear 400ml (Pack of 1)SKU 1128-NEW · B0HM3HJBPG	£12.99	300	50	Live, Buy Box
  Dampseal Matt White 500mlSKU 4000005-NEW2 · B0HM7N2H8Y	£15.99	480	40	On EVE016, collected 26 Oct
  Dampseal Matt White 1 LitreSKU 4000006-NEW · B0HM3DTMDZ	£21.99	304	38	Live, Buy Box
  Dampseal Matt White 2.5 LitreSKU 1198-NEW · B0HM3HFSNG	£36.99	120	30	Live, Buy Box
  Dampseal Matt White 5 LitreSKU 1298-NEW · B0HM3DL7GK	£54.99	52	52	Live, Buy Box
  De-icer Pack of 1SKU 1235-NEW · B0HM3KWVFZ	£6.99	360	60	Live, Buy Box
  De-icer Pack of 2SKU 2514893-NEW · B0HM3GC5SK	£11.99	255	85	Live, Buy Box
  De-icer Pack of 6SKU 1235-6-NEW · B0HM3KB22V	£29.99	52	52	Live, Buy Box
  Total		1,923	407

• Dampseal 500ml on EVE016
• LeakFix Spray merging with the old listing 30 Oct

Next eVenturing to re-parent the 7 listings.

Waiting on eVenturing

New listings sheet (Buy Box from Pattern)

BuyBox Action Plan US

• 6 new listings created

  Product	EAN	Price
  De-icer Pack of 1SKU 1235-NEW · B0HM3KWVFZ	5060964845203	$11.99
  De-icer Pack of 2SKU 2514893-NEW · B0HM3GC5SK	5060964845210	$18.99
  De-icer Pack of 6SKU 1235-6-NEW · B0HM3KB22V	5060964845227	$41.99
  Leakfix Spray Clear 400ml (Pack of 1)SKU 1128-NEW · B0HM3HJBPG	5060964845128	$16.99
  Leakfix Spray Clear 400ml (Pack of 2)SKU 1128-2-NEW	5060964845180	$21.99
  Leakfix Spray Clear 400ml (Pack of 6)SKU 1128-6-NEW	5060964845197	$45.99

• Pack of 4 for 1128 still to add

Waiting on Sam, to parent and add renders

US advertising and SEO

• October at 22% of forecast, profit negative
• Ad cost cut from 28.6% to about 21%
• UK SEO changes lost, Sam redoing them

Next Rida to take US RRP increases to Tom.

Waiting on Sam

US listing spelling fixes

• 3 bullet errors on 10 ASINs

  Product	Fix
  LeakFix Spray, bullet 1B094W7W5DL · B09SZDZ3FT · B09SZF2K6C · B0CV5PS4RL	CRACTS to CRACKS
  Line Marker, bullet 2B09WNBF9KQ · B09WNC3ZCT · B09WNB5THW · B09WND23NH	deal for to ideal for
  Waterproofing Sealant, bullet 5B0FBXCCSGZ	33 Fl Oz tin covers up to 10 sq ft
  Waterproofing Sealant, bullet 5B0FBXBHPBM	84 Fl Oz tin covers up to 25 sq ft

Next Sam to fix the live bullets.

Waiting on Sam

Concrete Stain pesticide flag

• Fixed UK and US, selling again for Amazon US.

Next Rida to check the US ads are running.

US Light Gray 5L (B0BYFDB11L)

Felt Seal Grey 2.5L chemical safety check

• Submitted, under review with Amazon (Account Flagged) - Eventuring Working on it

Next Removed 24 Dec if not cleared.

Waiting on Amazon

Felt Seal Grey 2.5L Pack of 4 (B0H8Y7PNLP)

US listings removed: restricted products

• 3 listings removed, no sales in 12 months

  Product
  Rust Converter Paint Dark Gray 1LB0H5JZ3RGW
  Rust Converter Paint Matte Black 1LB0H5JS8RR5
  Waterproofing Sealant Clear 33 fl ozB0FBXCCSGZ

Next Decide whether to appeal.

B2B pricing and advertising

• UK tiers live, 38 campaigns started
• US tiers ready

Next Tom to decide the US B2B prices.

UK week 43 results

• £86.8k revenue, £13.3k net profit
• Margin 15.14%, down on Vine, coupon and deal fees
• Record day 27 Oct

RRP changes from 21 Oct

• 10 UK ASINs up from 13.7 to 44.8 units a day
• Liquid Rubber 1L up from 2.4 to 11.2 a day

Next Second read 11 Nov.

Black Friday and Cyber Monday

• Deal numbers due 26 Oct, still not in
• Every deal needs Polar's approval
• Flawless Lacquer stays off deals

Next Rida and Kazim to finalise deals against stock.

Waiting on Rida

eVenturing timelines

• Renders 41 of 43 done
• Next image batch takes the catalogue to about 80%
• Lucas off 9 to 20 Nov

Next Premium A+ draft by Mon 2 Nov.

Waiting on eVenturing

Timeline sheet

Feltseal MFN test from Burnside

• 2 SKUs, 448 units at Burnside

  Product	Units
  FeltSeal Black 500mlSKU 4000057 · B07PWXV93R	72
  FeltSeal Grey 2.5 LitreSKU 1233 · B09MJHSCQX	376

• Start date not confirmed, chased 30 Oct

Next Burnside to confirm the start date.

Waiting on Burnside

Marketplace expansion UK

• Focus is QVC, meeting Mon 2 Nov
• Shopify and B&Q on hold

Waiting on Tom

Open the proposal

Marketplace expansion US

• Focus is Walmart
• Samples sent 29 Oct
• LLC tax status sent to Walmart 30 Oct - Waiting to hear back from Mark

Next Call with Walmart next week.

Waiting on Walmart

Open the proposal (US)

Website Adhoc

• UK: 7 items left
• UK detail

  Area	Done	Missing
  New products	20 of 25 added	5 still in draft
  Missing sizes	All 6 added	Complete
  Multi-packs	All 16 added with Amazon buttons	Complete
  Q4 peak range	All 68 rows added and on sale	Page improvements
  TDS and SDS	On every applicable page	Complete
  Key features / bullets	On every product page	Complete
  SEO	Search terms from Rida	37 product titles over 60 characters, 11 meta descriptions, homepage, 64 collection titles, redirects, Search Console
  Alt text	Nothing yet	69 sizes have an image with no description
  Menus and homepage	Nothing yet	23 empty and 2 summer collections live, old homepage banner
  QR code page	Nothing yet	Not started
  Live chat	On every page	Doesn't answer: inbox routing, hours, auto reply
  Site check and sign off	Nothing yet	Not started; 2 theme font files broken
  Add ons and tracking	Nothing yet	UGC videos, one reviews app with stars, Associates report from 2 Nov

• US: 5 items left
• US detail

  Area	Done	Missing
  Storefront	68 of 86 SKUs live with Amazon.com links	13 built but out of stock, 5 still to add
  Market setup, dollar pricing, product content	Done	Complete
  Policies	US returns address on the contact page	Shipping, returns and privacy wording in the US footer
  Prop 65	Nothing yet	No page shows a warning yet
  Search terms and SEO	Nothing yet	Not started; no hreflang tags
  Product titles	Nothing yet	Still UK spelling (e.g. Rubberised)
  Add ons and tracking	Nothing yet	UGC videos, Amazon.com stars, Associates report from 2 Nov

Next Rida to send the US search terms.

WLM dashboard

• Week 43 notes sent 27 Oct
• Week 43 by department

  Department	KPIs	Main point
  Supply Chain (Kazim)	5 of 6 met	Excess stock 17.8% against a 10% target (UK), up from 15.6%. Critical order 44 placed, EVE017 issued
  Customer Service (Anne)	3 of 6 met	86% of tickets resolved, 61% positive reviews; project milestones 100% on time (10 of 10)
  Product Development (Calvin)	6 of 6 met	All six at target for a seventh week. Chasing TTI on sample ship dates
  Marketing (Flor Baggini)	Partially met	Ainhoa onboarded. No editor strong enough yet, a fifth added to the trial
  Advertising & Strategy (Rida)	Not uploaded	Report due Tue 3 Nov
  FBA Claims (Seorge)	Not uploaded
  Social Media (Florencia)	Not uploaded

Next Week 44 notes on Tue 3 Nov.

Open the Performance Workspace

Clear Binding Primer 1L back to Proxi (US)

• 1 unit back at Proxi, held for Walmart - Sent with rest of items